Business Development Executive at Synnefa

Role Summary

We are seeking a driven Business Development Executive (BDE) to lead outbound sales and partnership development for enterprise and institutional clients. You will sell integrated B2B solutions that combine hardware, software, and data-driven services — Smart Solar Dryers, FarmShield IoT, and the FarmCloud platform. In your first six months, you will focus primarily on cooperatives and mid-tier agro-processors, expanding to NGO programmes, county governments, and other institutional buyers thereafter.

Key Responsibilities

New Business Development


Identify, engage, and close new B2B customers — with a primary first-6-month focus on cooperatives and mid-tier processors, expanding to NGOs, county governments, and other institutional buyers
Manage the full sales cycle from prospecting to close
Conduct discovery sessions, product demos, and solution presentations
Develop account-penetration and territory strategies


Pipeline & CRM Ownership


Own and maintain an active, well-documented CRM pipeline
Track deal stages, next actions, and forecast accuracy
Provide structured weekly pipeline updates
Ensure disciplined follow-up and conversion tracking


Solution Selling


Translate customer needs into tailored technical-commercial proposals
Work with technical, agronomy, and engineering teams to align solutions to client requirements
Support pricing, proposals, and negotiation processes


Market Engagement


Build relationships with key institutional and enterprise decision-makers
Represent Synnefa in client meetings, demos, and field visits
Capture market feedback to inform product and commercial strategy


Sales Handover & Customer Success Transition

After closing a deal, the BDE supports a structured handover to Customer Success:


Attend late-stage demos where required to support closure
Conduct a formal CRM-based handover to Customer Success
Document all commitments, expectations, and deal context
Support onboarding alignment between the client and the Customer Success team
Flag upsell, renewal, rent-to-own compliance, and risk indicators early
Ensure a smooth transition from sales to implementation and adoption


Scope, Travel & Working Rhythm


Geographic scope: Kenya-focused role, based in Nairobi. Regional (Uganda/Ghana) opportunities may be supported case-by-case but are not the primary mandate.
Field travel: Roughly 40 - 60% of time in the field — cooperative sites, processor facilities, and client premises — with the balance on pipeline management and proposals.
Reporting cadence: A weekly 30-minute pipeline review and a monthly deal debrief with the CEO. This cadence is a core part of the role.


Performance Expectations


Active pipeline generation from Month 1
First meaningful closed revenue within 60 - 120 days (aligned with institutional B2B cycle timelines)
Consistent month-on-month growth in closed-and-collected revenue against targets agreed at offer stage
Strong CRM discipline and consistent deal progression
Demonstrated ability to close institutional or enterprise B2B deals


Contract & Probation

This is a two-year contract, renewable based on performance. The first six months are a probation period, with bi-weekly check-ins to support your performance and set you up to succeed in the role.

Compensation


Base salary: KES 70,000 - 90,000 per month (offer within band reflects demonstrated B2B closing track record)
Transport allowance: KES 10,000 per month
Commission: 3% on collected revenue above KES 100,000 per month
Recognition: Plus internal bonus awards via Bonusly


What We're Looking For


Education: A Bachelor's degree in a relevant field. Technical and engineering backgrounds — Mechanical, Civil, Mechatronics, Electrical, Biosystems Engineering, or Renewable Energy — are welcome and an advantage given our product, as are business, commerce, or agribusiness backgrounds paired with a strong commercial record.
Added advantage: Skills in solar energy installation, and proficiency in AutoCAD and SolidWorks.
Closing record (required): A proven track record of closing deals — not just generating leads (be ready to walk us through your three largest closed deals: size, cycle length, and how you got to signature). This is the one non-negotiable.
2 - 4 years' experience in B2B technical sales or business development
Experience with institutional, NGO, cooperative, or enterprise clients preferred; agritech, hardware, or capital-equipment exposure a strong plus
Strong consultative selling and negotiation skills
High ownership, discipline, and an execution mindset
Comfortable operating in structured, target-driven environments with significant field time
We are AI-first! You must be comfortable using AI tools — we use Claude and Gemini, and provide premium account access to supercharge your role.