Job Role
The Business Development Executive is responsible for driving growth by generating new business opportunities, building strategic partnerships and expanding the client base.
This is a field-based role focused on developing long-term relationships with hospitals, clinics, doctors, insurance companies, NGOs, corporates, rehabilitation centres, and referral partners. The BDE will be accountable for achieving monthly sales targets, increasing revenue, and strengthening the company's market presence.
Strategic Purpose of the Role
Expand market reach and client base.
Build and maintain strong referral networks.
Drive revenue growth through healthcare sales.
Position the company as a trusted partner in healthcare and medical equipment solutions.
Provide market intelligence to inform product and service development.
Strengthen client relationships and ensure repeat business.
Key Responsibilities
Business Development
Identify and secure new business opportunities.
Develop relationships with hospitals, clinics, doctors, specialists, physiotherapists, occupational therapists, and discharge coordinators.
Visit healthcare facilities daily to introduce services and products.
Generate referrals and strategic partnerships.
Attend healthcare networking events and exhibitions.
Sales
Achieve monthly sales targets.
Prepare proposals and quotations.
Negotiate contracts and close sales.
Upsell and cross-sell services and products.
Relationship Management
Maintain excellent relationships with existing clients.
Conduct regular follow-up visits.
Resolve client concerns professionally.
Identify opportunities for repeat business.
Market Intelligence
Monitor competitor activities.
Identify new market opportunities.
Report customer feedback.
Recommend new products and services based on market demand.
Reporting
Submit weekly reports covering:
Healthcare facilities visited
New contacts established
Leads generated
Quotations requested
Sales closed
Revenue generated
Challenges encountered
Opportunities identified
Qualification
Diploma or Bachelor's Degree in Business, Marketing, Healthcare Management, Nursing, Clinical Medicine, Pharmacy, Public Health, Biomedical Engineering, or related field.
Minimum 2 years' experience in business development or healthcare sales.
Experience selling to hospitals or healthcare institutions is an added advantage.
Valid driving license is an added advantage.
Competencies
Excellent communication and presentation skills.
Strong negotiation and persuasion skills.
Self-motivated and target-driven.
Professional appearance and conduct.
Ability to work independently.
High emotional intelligence.