O
Business Development Officer at Optimum Hospital
Optimum Hospital
October 19, 2026
Full-time
On-site
Key Responsibilities
Revenue Growth and New Business
Identify and pursue new business opportunities with corporate clients, insurers, NGOs and community groups
Support onboarding of new corporate and institutional clients
Track and report revenue from new business initiatives
Take part in negotiations and proposal development, guided by the Head of Business Development
Patient and Client Acquisition
Source new patients and clients through outreach, referrals, activations and partnerships
Conduct field visits to corporates, schools, churches, NGOs and community organizations
Coordinate client onboarding and service familiarization
Maintain an updated pipeline of prospective clients and partners
Marketing Campaigns and Brand Awareness
Support the planning and timely execution of digital, field, outreach and promotional campaigns
Coordinate logistics for activations, medical camps and promotional events, and monitor campaign performance
Support brand visibility, including content for social media and corporate communications
Represent the organization professionally in marketing and community forums, and gather client feedback
Stakeholder Management, Reporting and Cost Control
Build and maintain relationships with corporate clients, insurers, community leaders and referral partners
Support CRM activities, partnership agreements and service utilization reviews
Prepare periodic reports on leads, conversions, campaigns and partnerships, and share market intelligence on competitors, pricing and service gaps
Run marketing activities within approved budgets and recommend cost-effective approaches
Qualifications and Experience
Bachelor's degree in Marketing, Business Administration, Communications or a related field
2 - 4 years' experience in business development or marketing, preferably in healthcare or the service industry
Proven experience in client acquisition or sales support
Certification in Sales, Marketing or Business Development is an added advantage
Healthcare marketing exposure is preferred
Skills and Competencies
Sales and lead generation
Marketing campaign execution
Client relationship management
Market research and reporting
Basic digital marketing knowledge
Strong communication and presentation skills
Negotiation and persuasion
Results orientation, planning and organization
Team collaboration and a customer-centric mindset
Revenue Growth and New Business
Identify and pursue new business opportunities with corporate clients, insurers, NGOs and community groups
Support onboarding of new corporate and institutional clients
Track and report revenue from new business initiatives
Take part in negotiations and proposal development, guided by the Head of Business Development
Patient and Client Acquisition
Source new patients and clients through outreach, referrals, activations and partnerships
Conduct field visits to corporates, schools, churches, NGOs and community organizations
Coordinate client onboarding and service familiarization
Maintain an updated pipeline of prospective clients and partners
Marketing Campaigns and Brand Awareness
Support the planning and timely execution of digital, field, outreach and promotional campaigns
Coordinate logistics for activations, medical camps and promotional events, and monitor campaign performance
Support brand visibility, including content for social media and corporate communications
Represent the organization professionally in marketing and community forums, and gather client feedback
Stakeholder Management, Reporting and Cost Control
Build and maintain relationships with corporate clients, insurers, community leaders and referral partners
Support CRM activities, partnership agreements and service utilization reviews
Prepare periodic reports on leads, conversions, campaigns and partnerships, and share market intelligence on competitors, pricing and service gaps
Run marketing activities within approved budgets and recommend cost-effective approaches
Qualifications and Experience
Bachelor's degree in Marketing, Business Administration, Communications or a related field
2 - 4 years' experience in business development or marketing, preferably in healthcare or the service industry
Proven experience in client acquisition or sales support
Certification in Sales, Marketing or Business Development is an added advantage
Healthcare marketing exposure is preferred
Skills and Competencies
Sales and lead generation
Marketing campaign execution
Client relationship management
Market research and reporting
Basic digital marketing knowledge
Strong communication and presentation skills
Negotiation and persuasion
Results orientation, planning and organization
Team collaboration and a customer-centric mindset