Key responsibilities and tasks
Translate sales, distribution, and shipment data (sell-in/sell-out, inventory, returns) into clear, actionable insights for CFUs.
Support Commercial Excellence and Go-to-Market teams on distributor segmentation, prioritization, and performance tracking
Convert qualitative and quantitative market research (e.g farmer segmentation, needs and preferences) into practical commercial implications
Build confidence and capability in data-led decision-making across CFUs through simple views, storytelling, and coaching
Partner with the Channel & Internal data (SA) team to input smallholder use cases and data requirements into existing or new platforms
Drive adoption of insights and tools rather than owning platform build
Operate as part of the Commercial Operations work team, partnering day-to-day with Commercial
Excellence and Go-to-Market to drive sales execution and demand-led decisions, and working closely with finance and supply chain to integrate
commercial, financial, and operational signals into actionable insights.
Leverage Artificial Intelligence in translating complex data into the action for commercial teams, maximizing performance at every customer touchpoint.
Key Working Relations
Customer Facing Squad Leads
Finance
Unit Support Squad Leads
Commercial Excellence
R & D functions
Supply management teams
CS Leadership
Experience, Skills and Qualifications
6-8 years' experience in commercial insights, performance management, analytics, or sales enablement
Experience working across multiple countries or emerging markets
Strong commercial and business acumen, experience working closely with sales and GTM teams
Comfortable working with imperfect or emerging datasets and translating them into decisions
Degree in business, economics, analytics, or related field