Main Purpose of the position
To provide strategic direction, guidance, and management of the station in a cost-effective and efficient manner, in compliance with the license conditions and South African Broadcasting Corporation PBS mandate to maximise audience and revenue opportunities.
Key Accountabilities:
Develop and implement station strategy in line with overall SABC Radio strategy and business objectives.
Guide the development and implementation of programming and marketing plans aligned to audience needs and mandate obligations.
Develop and evaluate business plans in line with brand requirements and financial sustainability.
Communicate station strategy to all staff and supporting departments to ensure alignment.
Monitor and continuously review the delivery of high-quality programme content in line with the station's mandate.
Facilitate and support creative processes by both marketing and programming teams.
Facilitate the commissioning of research and ensure optimal utilisation of research findings to achieve audience growth and revenue generation objectives.
Monitor and review marketing plans of the station to ensure alignment with financial sustainability, audience growth and brand awareness goals.
Identify and exploit alternative revenue streams in partnership with internal and external stakeholders.
Facilitate talent scouting initiatives and implement development plans to ensure there is always highly skilled and attractive talent pool.
Develop and implement business plans for various station projects.
Compile and manage the utilisation of station budget.
Monitor and manage station financial performance in line with the PCS mandate and SABC's sustainability goals.
Oversee and guide the contracting and payment of independent contractor as well as other service providers.
Ensure compliance with corporate governance and adhere to SABC policies and procedures.
Develop and implement the Standard Operating Procedures as well as other necessary controls to ensure accountability and delivery of high quality services.
Address audit findings including consequence management, and close all gaps in compliance.
Oversee the management of risks to protect organisational integrity, create value, prevent financial losses and ensure compliance with applicable policies and legislations.
Maintain close relations with Sales and Adventure in order to adequately define stations' revenue requirements and close gaps.
Initiate trade marketing activities in consultation with Sales and Corporate Affairs.
Provide continuous feedback to senior management and station team regarding operational status and strategy performance.
Closely manage external and internal stakeholders in order to ensure optimal delivery on mandate as well as revenue.
Contract and evaluate staff performance in accordance with organizational Performance Management System and policy.
Ensure adequate staffing for workload and effective leadership (including leave Management).
Effective briefing of and communication with departmental staff
Complete personal Development Plans (PDP) for all staff members
Provide a conducive work environment that supports creativity and personal growth.
Coach, mentor and guide junior employees.
Provide leadership on the retention and attraction of staff, and champion succession planning.
Requirements:
Bachelor's Degree, Marketing/Communications/Media Studies/Business Administration, or relevant qualification. NQF 7
6 years' experience in a radio broadcasting environment of which 3 years should be at Radio Station management level.
Understanding of ICASA regulations, South Africa's Constitution, all broadcasting and other relevant legislation, BCCSA Code of Conduct, SABC editorial policies, and other quality assurance tools.
Advanced knowledge and understanding of Radio production processes and systems.
Excellent understanding of the South African and international media space.
Experience in planning, budgeting for and executing special broadcasts and projects.
Strategic thinking and ability to improvise and innovate.
Marketing and Advertising regulations and policies.
Excellent communication skills.
Business writing skills
Ability to work under pressure.
Project management skills.
Networking and stakeholder management.
Digital media and computer skills.
Deadline:24th July,2026