Business Sales Manager at Sproutly

Job Description


The K-12 Business Sales Manager is responsible for driving adoption of Sproutly's services across private schools in the North-Central regions. You will directly close deals with school owners, grow usage among parents, and build a network of Sproutly Sales Partners (agents) to extend our reach.
You must understand the unique dynamics of K-12 private education and demonstrate the ability to engage stakeholders with confidence, especially at the grassroots level. You'll have revenue targets, school acquisition targets, and partner activation KPIs.


Key Responsibilities

Sales & Growth


Acquire and onboard K-12 private schools to Sproutly's platform (wallets, credit services, and payment tools).
Build a school sales pipeline by conducting field visits, demos, webinars, and one-on-one presentations.
Meet monthly and quarterly sales targets for new schools, parent activations, and loan adoption.
Promote usage of Sproutly Wallet, Cowri student loans, and other Sproutly services within each school.


Sales Partner Network Development


Recruit, train, and manage Sales Partners (Sproutly Partners Program) in each region.
Provide onboarding, performance tracking, and ongoing support to agents to ensure they bring 3x new school leads.
Drive expansion in semi-urban and rural communities through local partner-led activation.


Market Intelligence & School Relationships


Maintain strong relationships with school owners, administrators, and association leaders.
Monitor competitive trends in education finance and payments in the region.
Attend local education association meetings (e.g., NAPPS, PEPSO) and represent Sproutly.


Reporting & Performance


Submit weekly performance reports covering school leads, closures, partner activity, and regional insights.
Track user and partner funnel using CRM and internal tools.
Share learnings that influence product-market fit, local customization, and policy engagement.


Requirements

Experience


3 - 6 years of field sales experience in any of the following:
Education sales (e.g., edtech, school services, school supplies)
Financial services (e.g., loans, microfinance, agency banking)
Community or cooperative-based sales (e.g., insurance, credit unions, FMCG)
Strong regional knowledge and local networks in the FCT and neighboring North-Central states (Kogi, Niger, Nasarawa, etc.)


Core Competencies

Sales Prospecting & Deal Closing


Ability to identify, engage, and convert new schools
Confident in cold outreach, warm follow-up, and field demos


Customer Relationship Management


Strong interpersonal skills to build trust with school owners, teachers, and parents
Ability to maintain long-term relationships and manage multiple school accounts


Target & KPI Management


Comfort with performance-based environments
Able to plan and execute toward weekly/monthly revenue or user targets


Territory & Field Operations


Experience working within assigned LGAs or states
Knows how to build a route plan, visit schools, and run activation campaigns
Sales Partner Management(for partner-facing roles)
Experience recruiting, onboarding, and managing sales agents
Can track performance and provide field support to partners
Industry-Specific Skills
Understanding of the Education Sector
Familiarity with private school operations, fee structures, and school-owner associations
Knowledge of how decisions are made in schools and what influences parents
Understanding of Financial Products or Credit
Able to explain how tuition loans work to non-financial audiences
Understands loan basics: interest rates, repayment terms, and trust-building
Digital & Reporting Skills


CRM & Lead Tracking


Comfortable using CRM tools or structured spreadsheets to manage sales pipelines


WhatsApp & Mobile Communication Savvy


Knows how to follow up, pitch, and build relationships via WhatsApp professionally


Basic Reporting & Presentation


Able to prepare weekly activity updates
Can create simple slide decks or voice notes to summarize outcomes and blockers


Soft Skills & Attitude

Confidence & Communication


Strong verbal and written communication, persuasive pitching
Fluent in English and at least one major local dialect is a plus


Persistence & Resilience


Doesn't give up easily after rejection or delay from schools or partners


Self-Management & Accountability


Works independently, meets deadlines, and takes ownership of assigned territories


Community-Oriented Mindset


Passion for helping families access education
Connects well with grassroots communities and informal economies