End Date: March 3, 2026
Key roles and responsibilities:
Serve as a crucial link between the strategic vision for the brand and its practical execution,
Senior partner agency stakeholder management
Internal brand leadership and resource orchestration
Mentoring and capability building of portfolio project managers
Retainer, budget, and commercial governance
Embedding data-led decision making across brand activity
Provide senior strategic leadership across a portfolio of ABI brands spanning multiple categories, ensuring brand activity aligns with broader business objectives and long-term brand vision.
Act as the bridge between brand strategy and execution, translating commercial goals and insights into clear, actionable marketing plans.
Champion data-led thinking, ensuring insights, performance metrics, and learnings are embedded into all stages of brand planning and delivery.
Serve as the primary senior point of contact for brand teams and external partner agencies, building trusted, collaborative relationships.
Lead high-level discussions with partner agencies to ensure alignment on strategy, scope, performance expectations, and ways of working.
Manage complex stakeholder environments, balancing brand ambition with operational realities and commercial priorities.
Lead internal brand relationships within the marketing studio, ensuring clarity of priorities, deliverables, and timelines.
Oversee resource planning across the portfolio, working closely with studio leadership to ensure the right capabilities are applied at the right time.
Proactively identify risks, capacity challenges, or delivery issues and drive solutions that protect brand outcomes.
Own the performance and delivery of the assigned brand portfolio, ensuring work is delivered on time, on brief, and to a high standard.
Ensure marketing activity is commercially effective, operationally sound, and aligned with agreed KPIs.
Drive continuous improvement by reviewing performance, sharing learnings, and optimising ways of working across brands.
Provide leadership, coaching, and mentorship to Project Managers, building capability in brand management, stakeholder engagement, and delivery excellence.
Foster a culture of accountability, collaboration, and learning within the studio.
Support the development of future leaders within the Business Support function.
Own retainer management and commercial governance for the brand portfolio, ensuring transparency, accuracy, and value delivery.
Oversee budget planning, forecasting, and tracking in collaboration with studio leadership.
Ensure correct use of rates, scopes, and resource models to support accurate reporting and sustainable studio operations.
Embed a data-led mindset across brand activity, ensuring insights inform strategy, creative development, and optimisation.
Use reporting, performance data, and post-campaign analysis to guide recommendations and future planning.
Ensure governance frameworks are followed, supporting consistency, accountability, and operational excellence across the studio.
Weekly brand health check-ins with key brand stakeholders to review priorities, performance, risks, and upcoming activity.
Weekly portfolio review across all assigned brands, ensuring delivery status, resourcing, and timelines are on track.
Regular partner agency syncs to align on strategy, scope, performance, and ways of working.
Monthly performance and insight reviews, using data and reporting to assess effectiveness and inform optimisation.
Ongoing resource planning in collaboration with Traffic and studio leadership to ensure correct capability, capacity, and rates are applied.
Active coaching and mentoring of project managers through regular 1:1s and delivery reviews.
Financial cadence management, including regular review of retainers, burn, forecasts, and budget health.
Clear documentation and governance, ensuring briefs, scopes, and decisions are captured and shared.
Minimum Requirements:
Bachelor's degree in Marketing, Business, Communications, or related field.
Postgraduate qualification in Marketing, Business Strategy, or Project Management is a plus.
Formal project management certification (e.g., PRINCE2, Agile, or equivalent) is advantageous but not mandatory.
7+ years' experience in marketing, account leadership, or strategic project management roles.
Proven track record managing multiple consumer brands or portfolios, ideally within FMCG, beverage, or agency environments.
Extensive experience in stakeholder management, including senior brand directors, agency partners, and cross-functional internal teams.
Experience in commercial governance, including retainer, budget, forecasting, and resource rate management.
Demonstrated ability to lead and mentor mid-level account/project managers, building team capability.