Business Transformation Manager at M-KOPA Solar

In this role, you would be responsible for:

Product Lifecycle Management

Product Strategy & Planning


Developing comprehensive product strategies informed by market research, competitive intelligence, and customer insights
Creating and maintaining 12-month rolling product roadmaps aligned with business growth objectives
Defining product positioning strategies that differentiate M-KOPA in increasingly competitive markets
Leading product portfolio optimization to maximize market share and profitability


Product Development & Launch


Managing end-to-end product development from concept through launch
Coordinating product testing, pilots, and market validation activities
Orchestrating and collaborating with Customer Care, Retail, Marketing, Sales, and Smartphone teams to ensure seamless product implementation
Developing go-to-market strategies and launch plans for new products and features
Working with supply chain to engage OEM partners and suppliers to secure optimal product terms and specifications


Post-Launch Performance Management


Monitoring product performance metrics including adoption, revenue, margin, and customer satisfaction
Analyzing customer and DSR feedback to identify product improvement opportunities
Driving continuous product optimization based on competitive dynamics and market trends
Leading product lifecycle decisions including enhancements, phase-outs, and repositioning


Cross-Functional Product Leadership


Serving as primary product owner coordinating across Global Product, Marketing, Operations, and Commercial teams
Ensuring alignment between global product strategy and Kenya market execution
Advocating for Kenya market needs in global product development discussions
Facilitating product-related decision-making across organizational boundaries


Market Intelligence & Competitive Strategy

Competitive Intelligence


Establishing and maintaining systematic competitive monitoring processes across all relevant competitors
Conducting in-depth competitive analysis covering product offerings, pricing, promotions, and market positioning
Monitoring competitive threats and opportunities, providing early warning of market shifts
Developing competitive response strategies to counter threats and exploit competitor weaknesses
Assessing competitive landscape dynamics and their implications for M-KOPA's strategy


Market Environment Analysis


Tracking and analyzing legislative changes, regulatory developments, and policy shifts affecting the business
Monitoring macroeconomic factors including FX trends, inflation, and their impact on product economics
Analyzing market trends, consumer behavior shifts, and technology developments
Identifying emerging opportunities and threats in the broader market ecosystem


Strategic Market Positioning


Developing proactive market strategies that anticipate competitive moves rather than react to them
Designing strategic positioning frameworks that create sustainable competitive advantages
Recommending market entry, expansion, or exit strategies based on comprehensive market analysis
Evaluating effectiveness of market strategies and adjusting based on performance data


Customer Intelligence & Insights

Customer Research & Profiling


Developing comprehensive customer profiles, personas, and segmentation frameworks
Conducting customer needs assessments, behavior analysis, and satisfaction tracking
Analyzing customer journey maps to identify pain points and opportunity areas
Researching customer preferences, purchase drivers, and decision-making factors


Advanced Customer Segmentation


Creating sophisticated customer segmentation models based on behavior, needs, and value
Developing targeted customer strategies for each segment
Mapping customer journeys for different segments to optimize touchpoints and experiences
Recommending segment-specific product, pricing, and marketing approaches


Customer-Centric Product Strategy


Translating customer insights into product selection and prioritization decisions
Ensuring product features and specifications align with customer needs and preferences
Validating market fit for new products through customer research and testing
Championing the customer perspective in all product and strategic decisions


Your application should demonstrate:

Education


Bachelor's degree in Business, Marketing, Economics, or a related field
MBA or Master's degree in Business, Strategy, or Product Management preferred


Experience


6-7 years of progressive experience in product management, strategy, business analysis, or related roles
Minimum 3 years' experience in product lifecycle management or product strategy
Proven track record of driving business performance improvements through data-driven insights
Experience in competitive intelligence, market analysis, or strategic planning
Experience in FMCG, consumer electronics, telecommunications, or fintech sectors strongly preferred
Understanding of consumer product markets in Kenya or East Africa
Exposure to competitive market environments requiring strategic agility


Technical Skills


Advanced proficiency in data analysis and business intelligence tools (Excel, SQL, Power BI, Tableau)
Strong quantitative and analytical capabilities
Experience with product management frameworks and methodologies
Proficiency in market research and competitive analysis techniques
Financial modeling and business case development skills


Preferred Qualifications


Product management certification
Experience with brand management or category management in FMCG
Background in management consulting or strategic roles
Experience managing OEM or supplier relationships
Knowledge of pricing strategy and revenue optimization


What Sets You Apart


You're a strategic thinker who sees around corners—you anticipate market moves rather than react to them
You're equally comfortable in data analysis and in front of senior leadership—you can build the model and present the narrative
You understand that product strategy is ultimately about customers—you champion the customer perspective even when it's inconvenient
You're a skilled cross-functional collaborator who can align diverse teams without direct authority
You translate complexity into clarity—whether it's competitive dynamics, regulatory shifts, or customer behavior patterns
You have the commercial instincts to connect product decisions to P&L impact and business outcomes
You're proactive by default—you bring recommendations, not just analysis
You're comfortable with ambiguity and energized by markets that don't sit still