KEY RESPONSIBILITIES
Sales Strategy Development: Develop and implement a comprehensive national sales strategy aligned with business objectives to drive revenue growth and market share. Set and monitor performance targets for regional teams and assess market trends to adjust strategies accordingly.
Sales Category Management: Lead brand ownership and positioning for all pharmaceutical and other products at a national level. Oversee the creation of effective marketing campaigns, ensuring high ROI and alignment with brand objectives. Collaborate with the marketing team to develop innovative promotional activities for brand visibility.
People Management: Lead, mentor and evaluate the performance of Team Leaders, Sales Supervisors and Medical/ Sales Representatives to build a high-performing team.
Supplier and Customer Management: Establish and maintain strategic partnerships with key suppliers to ensure product availability and quality standards. Build and nurture customer relationships to achieve high satisfaction rates and customer loyalty, adapting approaches based on client feedback.
Debt Collection and Management: Develop and execute strategies for managing inventory and ensuring effective debt collection and credit management to minimize overdue accounts, while maintaining strong customer relationships.
Financials: Manage the Commercial Unit's budget, targeting gross profit (GP) and overall unit profitability. Ensure accountability for financial metrics, including return on investment (ROI) for marketing activities. Prepare and oversee annual budgets, closely monitoring and adjusting to maintain financial budgets.
QUALIFICATIONS & EXPERIENCE
Bachelor's Degree in Pharmacy or have a science-related academic qualification.
Experience in sales and marketing, or in a similar business field.
MBA is an advantage.
A minimum of 10 years of experience in pharmaceuticals sales, out of which 3-5 years should be in a senior leadership role.
Be a strategist with excellent leadership, analytical and problem-solving skills.
Strong people management skills with high business acumen capacity..