Description
THE JOB AT A GLANCE
The Channel Marketing Manager is responsible for developing and executing an integrated channel and partner marketing strategy that supports all commercial growth priorities within RMA's Commercial & Partnerships division.
As a direct report to the CEO: C&P, the role serves as the central marketing engine for:
Direct Sales
Broker & Intermediary Networks
Alternative Distribution
Relationship & Stakeholder Management
Municipal & Public Sector Engagement
Affinity & Partnership Channels
The incumbent strengthens employer, partner, and stakeholder engagement, enhances brand visibility, ensures market conduct compliance, and creates data-led marketing programmes that drive acquisition, retention, and channel productivity—while reinforcing RMA's identity as a trusted social insurer under the COIDA mandate.
WHAT YOU WILL DO
Channel Marketing Strategy
Develop and implement an integrated channel marketing strategy across all RMA distribution channels
Align marketing plans with RMA's growth roadmap (e.g., expansion into Class XIII sectors, Life product penetration, employer retention)
Ensure every channel has clear positioning, value propositions, and campaign plans tailored to audience needs (large employers, SMEs, brokers, unions, public entities, affinity partners).
Campaign Development & Execution
Build channel specific campaigns that support lead generation, education, employer onboarding, claim process awareness, and compliance engagement
Partner with Sales & Distribution, Relationship Management, and Stakeholder Management to deliver targeted marketing materials and employer facing communication tools
Oversee digital marketing touchpoints, including CRM communications, employer portal updates, email journeys, and segment targeted content.
Broker & Partner Marketing
Design and manage a Partner Marketing Framework to support brokers, intermediaries, publicÃÂâÃÂÃÂÃÂÃÂsector partners, affinity groups, and occupational health networks
Produce accredited broker toolkits, complianceÃÂâÃÂÃÂÃÂÃÂaligned product briefs, and sales enablement materials
Support partner onboarding with welcome packs, training assets, and marketing enablement workflows.
Brand, Messaging & Market Conduct
Ensure all channel communication reinforces RMA's brand promise: "People before profit" and aligns to the values of compassion, accountability, and integrity
Guarantee compliance with TCF, POPIA, FSCA conduct requirements, public sector communication standards, and COIDA-aligned messaging
Maintain a consistent tone, narrative, and visual identity across all channels.
Sales Enablement
Develop fitÃÂâÃÂÃÂÃÂÃÂforÃÂâÃÂÃÂÃÂÃÂpurpose sales enablement materials: presentations, brochures, employer toolkits, product sheets, FAQs, and objectionsÃÂâÃÂÃÂÃÂÃÂhandling guides
Work closely with Sales Support and CRM teams to ensure accurate and updated employer/partner information
Support tender participation through content structuring, capability showcases, and solution positioning.
Insights, Analytics & Performance Management
Use CRM and analytics platforms to track channel engagement, campaign performance, retention drivers, and employer behaviour
Create dashboards and reporting packs for EXCO, Sales & Distribution leadership, and Relationship Management teams
Measure ROI for channel initiatives and adjust plans based on performance insights.
Requirements
WHAT YOU'LL BRING TO THE TABLE
Bachelor's degree in Marketing, Communications, Brand Management, Business, or similar field
Honours degree or postgraduate qualification (e.g., Marketing, Digital Strategy, MBA) preferred
Relevant certifications (Digital Marketing, CRM, Content Strategy)
8 - 10+ years channel, B2B, or partner marketing experience in insurance, financial services, social protection, or regulated industries
Experience supporting multi-channel distribution (brokers, direct sales, public sector, alternative channels)
Demonstrated success driving campaigns that support sales, stakeholder engagement, and customer education
Experience working with complianceÃÂâÃÂÃÂÃÂÃÂheavy, sensitive, or publicÃÂâÃÂÃÂÃÂÃÂinterest communications
Strong background in digital marketing, CRM campaigning, segmentation, and data insights
Insurance and/or social protection marketing understanding (COIDA context advantageous)
Deep knowledge of channel segmentation, employer lifecycle communication, and B2B content strategy
Experience in broker and partner ecosystems, including co-marketing and joint value positioning
Strong command of CRM systems, marketing automation, analytics, and campaign reporting
Knowledge of regulatory and compliance standards (FSCA conduct, TCF, POPIA)
Exceptional content development ability (narratives, presentations, strategic messaging)
Skilled in digital and omni-channel campaign delivery
Strong brand management, storytelling, and design briefing capability
Ability to influence senior sales leaders, partners, employer representatives, and internal executives
Strong facilitation and communication skills for cross-functional alignment
Team leadership and development capability
Project management, budgeting, and multiÃÂâÃÂÃÂÃÂÃÂchannel planning
Data interpretation, insight translation, and performance optimization.