City Growth Manager at Max.ng

Role Overview


The Growth Lead will own the design and execution of scalable growth strategies across acquisition, activation, retention, partnerships, and revenue optimization.
This role requires a strategic operator who combines strong analytical thinking with hands-on execution and cross-functional collaboration.
The ideal candidate has experience scaling products, marketplaces, mobility platforms, fintech products, or high-growth consumer businesses in emerging markets.


Key Responsibilities

Growth Strategy & Execution:


Develop and execute growth strategies aligned with company revenue and expansion goals.
Drive consistent lead generation across multiple channels including offline activations, referrals, partnerships, and other acquisition channels
Identify new growth opportunities across customer segments, products, and markets.
Build scalable acquisition and retention frameworks.


Customer Acquisition & Retention:


Drive customer acquisition across digital, offline, referral, and partnership channels.
Optimize onboarding funnels and activation journeys.
Improve customer engagement, retention, and lifecycle performance.
Develop and monitor customer segmentation strategies.


Data & Performance Analytics:


Own growth metrics including CAC, LTV, retention, conversion rates, activation, and revenue growth.
Build dashboards and performance reporting systems.
Translate data insights into actionable business recommendations.
Conduct market and competitor analysis to identify trends and opportunities.


Partnerships & Market Expansion:


Identify and manage strategic partnerships that accelerate growth.
Support launch and expansion initiatives into new cities or verticals.
Collaborate with operations and commercial teams to improve market penetration.
Product & Cross-Functional Collaboration:
Partner closely with Product, Engineering, Operations, Marketing, and Finance teams.
Provide customer and market insights to influence product roadmap decisions.
Ensure alignment between growth initiatives and operational capabilities.


Team Leadership:


Provide ongoing training and support to FSAs and PCAs to improve productivity and effectiveness.
Build a culture of experimentation, accountability, and continuous improvement.


Requirements


Bachelor's Degree in Business, Economics, Marketing, Engineering, Data Analytics, or related field.
MBA or relevant certifications is an advantage.
2 - 5+ years experience in Growth, Strategy, Marketing, Commercial Operations, or Business Development roles.
Experience in startups, mobility, fintech, logistics, marketplaces, or tech-enabled businesses is strongly preferred.
Proven track record of scaling products, customer acquisition, or revenue growth.
Experience working with performance marketing, CRM, lifecycle marketing, and analytics tools.


Skills & Competencies:


Strong analytical and problem-solving skills.
Advanced proficiency in Excel/Google Sheets and data visualization tools.
Familiarity with SQL, Mixpanel, Amplitude, Tableau, Power BI, or similar tools is a plus.
Excellent stakeholder management and communication skills.
Strong execution discipline with the ability to manage multiple priorities.
Commercially minded with strong business acumen.