CMI (Consumer and Market Insight) CD & Perform Specialist at Unilever

JOB PURPOSE


If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you. In CMI, you have the opportunity to be a master storyteller and influencer, and to use data & insights to solve some of the businesses biggest problems. We are in service of consumers & shoppers and have a responsibility to represent them as an objective, fact-based voice in the business.


WHAT WILL YOUR MAIN RESPONSIBILITIES BE


CMI specialists support the CMI growth partners to lead specialist analytics, specifically in partnership of CD execution as well as in-market performance e.g. market share growth, price & promo optimisation, TDP improvement, Shopping/Retailer/Channel Insights, NRM L0-L3 etc. The key expectation is to identify profitable & relevant growth opportunities for the region they partner - from a geography, category, channel & revenue perspective.
Specialist roles flow to value & deliver domain expertise across BGs in the MCO/Region - they support the CMI Growth Partners, and as such their goals & workplans are designed against CMI Growth Partner priorities. The CMI CD & Perform specialist core responsibilities include:
Collaborating with Brand Building specialists on relevant work in spaces like UBS/6Ps, Brand Power, IBP etc. Ensuring analytics and actions are aligned on the Ps that they are accountable for (Price, Place, Promo).
Running ad hoc custom market insight analytics & modelling projects as per business requests including Channel & Category Forecasting, Promo & Pricing elasticity modelling, Dynamo/MMM etc.
Analysing Retail, Consumer panel and Brand tracking, PDC & other data sources, integrating these seamlessly with Commerce & Channel information for growth insights.
Collaborating with D&A to automate standard reporting systems as required at the MCO/Regional/Country levels.
Partner CD to enable data-led growth for CD e.g. support JBP, Channel Strategy, Retailer negotiations, pack & price architecture opportunities etc.
Identify & leverage Shopping & basket insights to drive penetration & growth
Identify Pricing & Promotion insights that lead to profitable growth
Network with global market insights, shopping insights, NRM and CD Analytics teams to bring best practice analysis & insights to the local CD teams


WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications


Minimum 3 years bachelor's degree in Business/Economics/Marketing
3+ years of experience in analytics minimum - CMI, CD, Analytics, or Finance.
Confidence and comfort in working with data / numbers and being analytically sound
Strong organisation awareness & business acumen skills
Adept at data interpretation and art of story telling
Creative problem solving
Ability to overtly challenge and influence stakeholders/managing upwards
Ability to independently set own priorities.


Skills


Marketing 6P acumen
Business acumen (CD and finance)
Retailer & shopper execution acumen - e.g. category management, retailer partnership, assortment optimisation etc.
Data synthesis & storytelling (turning data into clear growth opportunities & ideas
Highly proficient with excel and BI platforms
Data analytics & Modeling (forecasting & elasticities)
Data visualisation


Experience


Operational excellence
Experience in pricing, ranging, in store activation, media etc. Experience in leading innovation development and landing innovation in market BU strategy
Busness growth opportunity
Experience of identifying deaveraged opportunities for growth across the 6Ps and market development
Business growth opportunity
Experience of identifying deaveraged opportunities for growth across the 6Ps and market development
Research analytics methodologies
Experience with using research analytics methodologies, including market analytics, forecasting, analytical tools, modelling, and delivering through agencies.


Leadership


You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Ability to work collaboratively with different teams & external partners without having direct reporting lines, inside and outside of the country
Work autonomously & make decisions independently
Work flexibly - responds well to change, and able to learn and unlearn


Critical Behaviors


Care deeply
Focus on what counts
Stay three steps ahead
Deliver with excellence