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Commercial Manager at Cedarcrest Hospitals
Cedarcrest Hospitals
October 10, 2026
Full-time
On-site
Job Purpose
The Commercial Manager will be responsible for driving the hospital's commercial growth and revenue-generating activities through effective business development, marketing, partnership management, customer engagement, and commercial strategy.
The role will support the development and implementation of strategies that strengthen the hospital's market position, increase revenue, improve customer acquisition and retention, and expand business opportunities.
Key Responsibilities
Develop and implement commercial strategies and initiatives to achieve revenue and business growth objectives.
Identify and develop new business opportunities, partnerships, corporate accounts, and strategic relationships.
Build and maintain strong relationships with existing and prospective clients, corporate organizations, HMOs, insurance companies, and other relevant stakeholders.
Develop and manage corporate/business accounts to increase patient referrals and revenue.
Monitor market trends, competitor activities, customer needs, and emerging business opportunities.
Develop and execute marketing and business development initiatives in collaboration with relevant departments.
Coordinate corporate outreach, promotional activities, campaigns, and other initiatives aimed at increasing visibility and patient acquisition.
Prepare and present commercial proposals, business plans, partnership proposals, and reports to Management.
Monitor commercial performance against agreed targets and provide regular reports and recommendations.
Work closely with hospital management and operational teams to ensure commercial initiatives align with service delivery objectives.
Support the development of pricing, packages, promotions, and other commercial initiatives where applicable.
Track customer feedback and market intelligence and recommend strategies for improving customer acquisition, retention, and satisfaction.
Maintain accurate records of business development activities, leads, partnerships, client engagements, and commercial opportunities.
Negotiate and manage business relationships and agreements within approved organizational policies and authority limits.
Represent the hospital at relevant business, corporate, networking, and industry events.
Ensure all commercial activities comply with hospital policies, applicable regulations, and professional standards.
Perform other duties as may be assigned by Management.
Qualifications and Experience
Bachelor's degree or HND in Business Administration, Marketing, Sales, Management, Economics, or a related field.
Minimum of 10 - 12 years' relevant experience in commercial management, business development, sales, marketing, or a related role.
Experience in the healthcare, hospital, insurance, HMO, or related service industry will be an added advantage.
Proven experience in business development, client relationship management, corporate partnerships, and revenue generation.
Demonstrable experience in achieving commercial or business development targets.
Required Skills and Competencies
Strong business development and commercial acumen.
Excellent negotiation and relationship management skills.
Strong communication, presentation, and interpersonal skills.
Customer-focused and results-oriented approach.
Strong analytical and problem-solving abilities.
Ability to identify and convert business opportunities.
Good knowledge of sales and marketing principles.
Ability to develop and maintain strategic partnerships.
Strong organizational and time-management skills.
Proficiency in Microsoft Office and relevant business development tools.
Ability to work independently and collaboratively with multidisciplinary teams.
Key Performance Indicators (KPIs)
Revenue and commercial growth.
New business/client acquisition.
Corporate account and partnership development.
Patient/referral growth from commercial initiatives.
Client retention and relationship management.
Achievement of approved commercial targets.
Effectiveness of marketing and business development initiatives.
Quality and timeliness of commercial reports.
Conversion of identified business opportunities
The Commercial Manager will be responsible for driving the hospital's commercial growth and revenue-generating activities through effective business development, marketing, partnership management, customer engagement, and commercial strategy.
The role will support the development and implementation of strategies that strengthen the hospital's market position, increase revenue, improve customer acquisition and retention, and expand business opportunities.
Key Responsibilities
Develop and implement commercial strategies and initiatives to achieve revenue and business growth objectives.
Identify and develop new business opportunities, partnerships, corporate accounts, and strategic relationships.
Build and maintain strong relationships with existing and prospective clients, corporate organizations, HMOs, insurance companies, and other relevant stakeholders.
Develop and manage corporate/business accounts to increase patient referrals and revenue.
Monitor market trends, competitor activities, customer needs, and emerging business opportunities.
Develop and execute marketing and business development initiatives in collaboration with relevant departments.
Coordinate corporate outreach, promotional activities, campaigns, and other initiatives aimed at increasing visibility and patient acquisition.
Prepare and present commercial proposals, business plans, partnership proposals, and reports to Management.
Monitor commercial performance against agreed targets and provide regular reports and recommendations.
Work closely with hospital management and operational teams to ensure commercial initiatives align with service delivery objectives.
Support the development of pricing, packages, promotions, and other commercial initiatives where applicable.
Track customer feedback and market intelligence and recommend strategies for improving customer acquisition, retention, and satisfaction.
Maintain accurate records of business development activities, leads, partnerships, client engagements, and commercial opportunities.
Negotiate and manage business relationships and agreements within approved organizational policies and authority limits.
Represent the hospital at relevant business, corporate, networking, and industry events.
Ensure all commercial activities comply with hospital policies, applicable regulations, and professional standards.
Perform other duties as may be assigned by Management.
Qualifications and Experience
Bachelor's degree or HND in Business Administration, Marketing, Sales, Management, Economics, or a related field.
Minimum of 10 - 12 years' relevant experience in commercial management, business development, sales, marketing, or a related role.
Experience in the healthcare, hospital, insurance, HMO, or related service industry will be an added advantage.
Proven experience in business development, client relationship management, corporate partnerships, and revenue generation.
Demonstrable experience in achieving commercial or business development targets.
Required Skills and Competencies
Strong business development and commercial acumen.
Excellent negotiation and relationship management skills.
Strong communication, presentation, and interpersonal skills.
Customer-focused and results-oriented approach.
Strong analytical and problem-solving abilities.
Ability to identify and convert business opportunities.
Good knowledge of sales and marketing principles.
Ability to develop and maintain strategic partnerships.
Strong organizational and time-management skills.
Proficiency in Microsoft Office and relevant business development tools.
Ability to work independently and collaboratively with multidisciplinary teams.
Key Performance Indicators (KPIs)
Revenue and commercial growth.
New business/client acquisition.
Corporate account and partnership development.
Patient/referral growth from commercial initiatives.
Client retention and relationship management.
Achievement of approved commercial targets.
Effectiveness of marketing and business development initiatives.
Quality and timeliness of commercial reports.
Conversion of identified business opportunities