Commercial Performance Manager - Reserve & Key Accounts at Diageo

About the role:

The Commercial Performance Manager (CPM) Premium Spirits Manager, Kenya is the performance driver for the entire International Premium Spirits (IPS) and Reserve portfolio. The role owns Performance management of the Premium Spirits portfolio, Distribution targets (ND), SIT (Sales in Trade), Shipment, DFC (Distributor Forward Cover), and JUCP (Joint Up Customer Plans) across both IPS (International Premium Spirits) and Reserve, ensuring every activity, investment, and customer plan translates into measurable growth. By integrating commercial priorities with customer marketing execution, this role guarantees focused delivery, strong Return on Investment, and competitive advantage in the Kenyan market.

Key Responsibilities & Outcomes

Reporting & Insights:

National Premium Spirits Reporting:


Lead daily tracking of Performance Management, SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve for opportunities and insights
Lead weekly and monthly tracking of Distribution (ND), SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve (Commercial Performance Dashboard pack).
Lead weekly building blocks and purchase plans tracking
Any Adhoc reporting requirements as need be for Premium Spirits
Ensure insights are translated into actionable interventions.


Reserve Division Reporting:


Weekly and monthly tracking of Reserve Division Performance
Lead DLT (Divisional Leadership Team) discussion on performance highlighting opportunity areas and track actions agreed upon
Support the team in translating reports from Commercial Operations into course correcting actions.


Joint Up Customer Plans (JUCP) Execution & Tracking


Actively supervise and manage JUCPs across IPS and Reserve.
Conduct impact assessments measuring commercial and brand outcomes in line with our controls framework
Share JUCP impact with teams for corrective action and with CLT (Commercial Leadership Team) for accountability.


Cycle Brief Execution


Coordinate with Customer Marketing team to ensure Reserve Team fully briefed on activities, co-ordinate outlet selection, and ensure outlets submitted to Commercial Operations on time.
Weekly journey planning for activities to be done with support from Customer Marketing team.
Own the BTL (Below the Line) conversation with the Reserve team, highlighting gaps in BTL execution and coordinating contract addition and amendment.
Track compliance and call out gaps for immediate action.


Budget & PO (Purchase Order) Management


Lead divisional budget ownership and PO processes for International Premium Spirits and Reserve.
Optimize spend, reallocating dynamically to protect key performance indicators.


Governance & Controls


Implement strong governance rigor across Divisional BTL activities and JUCPs
Ensure compliance, audit readiness, and documentation of all JUCP related commercial actions.


Skills and Experience:

Qualifications


Undergraduate Degree or equivalent experience in relevant field demonstrated ability in a similar role


Key Skills & Competencies


Proven track record to lead daily performance management across multiple portfolios
Strong commercial and financial competence with a Return on Investment driven mentality.
Sophisticated analytical and reporting skills (Excel/BI tools).
Strong capability in customer activity management and JUCP tracking.
Leadership presence with accountability, rigor, and influencing skills.