Key Responsibilities
Strategy & Design
Carry out audience research and segmentation (e.g., farmers, youth, women, pastoralists, policymakers) to inform message design and identify best bet delivery channels (local leaders, social media, radio, TV etc
Based on analysis, design localized campaigns that address behavioural and institutional barriers to technology adoption with different components of the portfolio
Collaborate with scientists and communication specialists to co-create tailored messages for different audiences (farmers, youth, women, policymakers)
Implementation, trust building and engagement
Coordinate field-level campaigns using a mix of media (radio, social media, community theatre, local influencers, farmer groups).
Build partnerships with local media, local influencers, civil society organizations, and county government communication offices.
Support participatory community dialogues to address social norms and beliefs influencing livestock and climate practices.
Develop and apply M&E frameworks to assess communication reach, behavioural outcomes, and campaign effectiveness.
Work with project teams to design indicators and data collection tools that capture behavioural and attitudinal change.
Monitor and analyse misinformation and disinformation related to livestock and agricultural innovations.
Develop rapid response communication materials and evidence-based narratives to counter misinformation.
Support media training, influencer engagement, and knowledge sharing on science-based livestock communication.
Capacity Building & Learning
Support project teams in integrating SBCC approaches into design and implementation.
Build the capacity of local partners, youth networks, and extension workers on effective communication and behaviour change principles.
Document lessons and best practices to inform ILRI and CGIAR's broader work on scaling and adoption.
Communication support to the portfolio
Develop a set of materials, messages and stories that emanate from the livestock portfolio to ensure visibility of the program
Provide regular updates on activities through ILRI social media channels
Oversee the production of stories and communication products from the portfolio
Requirements
Bachelor's degree in communication, Development Communication, Behavioural Science, or related field.
Seven years of professional experience designing and implementing local SBCC programs in agriculture, health, or climate/environment sectors.
Proven experience conducting stakeholder analysis, audience segmentation, and formative research to inform campaign design.
Demonstrated experience working with local media, government, and influencers.
Knowledge of M&E tools and approaches for communication and behaviour change
Strong understanding of participatory communication, gender and inclusion, and digital/social media strategies.
Demonstrated experience translating technical or scientific research into clear, engaging content for diverse audiences, including policymakers, donors, and the public.
Proven track record in developing communication products for use by local stakeholders
Experience working with the media, social media influencers and other local leaders.
Fluency in English, Kiswahili and other local languages is preferable
Excellent writing and editing skills, with the ability to communicate complex scientific ideas in clear, accessible, and engaging language.
A positive can-do attitude and ability to work in a complex environment.
Strong interpersonal and intercultural communication abilities, with experience working in diverse, multicultural teams.
Results-oriented and proactive, with strong organizational skills and the ability to manage multiple priorities and meet deadlines.
Strategic and creative thinking, with the ability to plan, execute, and evaluate effective local communication and outreach strategies