Key responsibilities
Strategic communications execution
Support the development and implementation of Absa Kenya's communications strategy and annual plan to drive the business objectives.
Coordinate content pipelines across internal and external channels.
Translate business priorities into clear, compelling messages that drive awareness and engagement.
Media relations & reputation management
Build and maintain strong relationships with key journalists, online publishers and editors.
Prepare press releases, media statements, Q&As, and talking points.
Track media coverage, sentiment, and emerging issues to inform reputation insights.
Support the Senior Communications Manager in managing reputational risk and issue response.
Leadership & subject matter experts communications
Develop talking points, speeches, and thought-leadership content for leaders.
Support leader visibility through internal platforms, LinkedIn, and external engagements.
Curate content that amplifies Absa's leadership in innovation, sustainability, and inclusion.
Internal communications & culture building
Plan and deliver internal campaigns that reinforce culture, purpose, and strategy.
Manage internal channels to ensure fresh, relevant content.
Partner with human capital, operations, CX, and transformation teams to embed change and engagement messaging.
Sustainability & impact storytelling
Partner with the Absa Foundation and Sustainability teams to tell impact stories.
Translate ESG and community initiatives into relatable narratives for media, employees, and stakeholders.
Support production of sustainability highlights, newsletters, and external-facing reports.
Content development
Create and edit multimedia content for owned and earned platforms to support the business.
Ensure consistency of tone, message, and brand voice across all materials.
Track engagement analytics and audience insights for continuous improvement.
Governance & reporting
Ensure all communication aligns with Absa Group policies and approvals.
Manage agency coordination, budgets, and reporting requirements.
Provide regular updates and insights to the MCA leadership.
Required skills and competencies
Collaborative mindset with a strong sense of ownership
Strong stakeholder management and interpersonal skills
Excellent writing, editing, and presentation abilities
Media relations and issues-handling expertise
Analytical and attention to detail
Creative thinking and adaptability
High professional maturity and judgement
Qualification Requirements
Bachelor's degree in communications, Public Relations, Journalism, Marketing
Demonstrated experience managing media, internal comms, and thought leadership programmes
A master's degree in related field is added advantage
Experience Requirements
Minimum of 5-7 years' experience in Communications with at least 3 of those in a managerial role
Member of a professional network such as PRSK