Key Responsibilities
Social Media Management
Design and implement social media strategy to guide AEF's social media engagement
Oversee AEF's digital channels and communicate the impact of AEF's grantees to the donor community.
Lead the management and production of content across existing digital platforms, including LinkedIn, Instagram, YouTube and Facebook. The candidate will also support the establishment of new social media channels to expand AEF's reach.
Grow AEF's organic audience by developing strategic content and leveraging platform-specific best practices.
Gather impact stories, and transform them into compelling social media assets, and promote them across all AEF channels.
Develop and maintain a social media calendar; curate and schedule posts from grantees; support cross-promotion, including events, relevant international days, and develop social media toolkits.
Explore new digital trends and formats, bringing innovative approaches to the digital channels to increase reach and engagement.
Manage social media campaigns, analyze performance metrics, and generate monthly reports to inform strategy adjustments.
Website Management
Manage the AEF website to ensure content is accurate, updated, and aligned with the organization's brand and mission.
Lead website revamp projects; create and edit content; improve overall discoverability; and analyze website traffic, generate reports to guide improvements.
Coordinate with web developers to enhance website functionality, user experience, and accessibility.
Lead A/B tests, UX research, and site enhancements to drive engagement and growth.
Monitor website health, performance, uptime, and technical SEO.
Conduct regular audits for broken links, outdated content, improvements, and security issues.
Establish key performance indicators and produce web analytics reports
Newsletter Support
Provide support in content collation and editing.
Assist in formatting the layout and distributing monthly newsletters.
Provide analytics using Mailchimp to track audience engagement, assess campaign performance, and inform content and outreach strategies
Assist with donor emailers announcements, event-related mailers, and other necessary email communications
Support for Writing, Editing, and Translation
Provide periodic writing and copy-editing support for AEF publications and blogs, including content developed by grantees or for events.
Coordinate with translators to ensure timely and high-quality translation of materials into Spanish and French.
Collaborate with freelance writers on blog development and related content needs.
Manage the coordination of the pool of writers.
Provide support in managing the editorial calendar, to publish impactful stories highlighting grantees work and topical articles tied to international days and relevant global discussions on agroecology.
Digital Asset Management (DAM)
Manage AEF's digital asset library using tools like Canto, including uploading, tagging, categorizing, and organizing photos, videos, and other media assets to ensure easy retrieval and proper archival.
Additional Tasks
Provide support to coordinate with graphic designers to produce publications, infographics, banners, event materials, and communication collateral.
Develop Terms of Reference (ToRs) for, video production and engaging creative agencies
Support the communications lead with other delegated tasks as needed.
Essential Qualifications:
Degree in Communications, journalism or a related field.
5-7 years of relevant experience in communications, with a focus on social media and website management.
Proven experience in managing websites, and developing and executing social media campaigns and generating insightful reports.
Proficiency in crafting creative, inspiring, stories that communicate food systems transformation and agroecology grassroots movements.
Proficiency with tools such as Hootsuite, Mailer campaigns, Digital Asset
Management tools, Canva, Google Analytics
Strong writing and editing skills.