Role Description
This full-time on-site role is located in Lagos, Nigeria.
As a Consumer and Market Insight Executive, you will be responsible for collecting, analyzing, and interpreting market data to guide business strategies and decision-making.
Daily tasks include conducting market research, preparing consumer insights reports, monitoring industry trends, and collaborating with internal teams to support marketing and product development initiatives.
The role also involves identifying opportunities for targeted marketing actions based on consumer behaviors and market dynamics.
Qualifications
Strong proficiency in Market Research, Consumer Behavior Analysis, and Forecasting techniques
Skill in Data Analysis, Trend Tracking, and Analytical Tools such as Excel, SPSS, or Power BI
Ability to provide actionable Consumer Insights and develop Strategic Recommendations
Competence in Report Writing and effective Presentation of Data to diverse stakeholders
Strong Communication, Collaboration, and Problem-Solving skills
Experience in the food, agriculture, or FMCG industry is an advantage
Bachelor's degree in Marketing, Business Administration, Market Research, or a related field