What You'll Do:
Content Creation & Production
Develop high-quality content for social media platforms, websites, blogs, and marketing campaigns.
Create compelling visual, video, and written content that aligns with brand guidelines and marketing objectives.
Capture high-quality photos and videos during company events, activations, product launches, site visits, and customer engagements.
Edit videos, graphics, and images for use across digital marketing campaigns and social media platforms.
Produce both short-form and long-form content tailored to different audiences and digital channels.
Social Media Management
Develop and manage content calendars in collaboration with the marketing team to ensure consistent publishing.
Publish and optimize content across Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and other relevant platforms.
Monitor social media trends, emerging content formats, and platform updates to create timely and engaging content.
Engage with online communities through comments, messages, and other interactions to strengthen brand presence where required.
Brand Storytelling
Translate company products, services, and customer experiences into compelling stories that resonate with target audiences.
Conduct interviews with customers, employees, partners, and stakeholders to develop authentic and engaging content
Create customer testimonials, case studies, and success stories in collaboration with internal teams.
Campaign Support
Support marketing campaigns by developing campaign-specific assets including videos, reels, graphics, blogs, and email content.
Assist with influencer collaborations and partnership campaigns by producing high quality promotional content.
Performance & Reporting
Monitor content performance using analytics tools and provide recommendations to improve reach, engagement, and conversions.
Stay informed about competitor activities and industry trends to identify new content opportunities.
What You Bring:
Experience:
Diploma in Marketing, Communications, Journalism, Media Studies, Graphic Design, Photography, Videography, or a related field.
Experience in content creation, digital marketing, social media management, or a related role.
Creative Skills:
Strong copywriting, storytelling, photography, videography, and visual content creation abilities.
Technical Skills:
Proficiency in video editing, graphic design, and content creation tools such as Adobe Creative Suite, Canva, Cap Cut, Premiere Pro, or similar software.
Digital Marketing Knowledge:
Good understanding of social media platforms, content strategies, platform algorithms, SEO fundamentals, and digital marketing best practices.
Communication:
Excellent written and verbal communication skills with exceptional attention to detail.
Analytical Ability:
Ability to interpret content performance metrics and optimize content based on insights and audience behavior.
Initiative: Self-driven, highly organized, and able to manage multiple projects while meeting deadlines.
Teamwork: A collaborative mindset with the ability to work effectively across departments and contribute creative ideas that support business objectives.
Key Performance Indicators (KPIs):
Deliver agreed monthly content output, including videos, graphics, blogs, reels, photography, and other digital assets.
Drive consistent growth in social media engagement across all key platforms.
Contribute to lead generation through high-performing content that supports marketing campaigns.
Maintain exceptional content quality while ensuring consistency with brand guidelines and messaging.
Grow digital audiences and improve reach, impressions, and follower acquisition across social media channels.
Achieve agreed content performance targets, including engagement, click-through rates, conversions, and other campaign objectives.