Job Summary
The Content Creator/Social Media Manager develops engaging content and manages social media platforms to strengthen brand presence, grow audience engagement, and support marketing goals.
The role includes content planning, publishing, community management, and tracking performance to optimize results.
Key Responsibilities
Develop and curate high-quality content (posts, tweets, stories, etc.) that aligns with our brand voice and resonates with our audience.
Respond to comments, messages, and reviews in a timely and professional manner, fostering a positive and inclusive community.
Manage and schedule content across multiple social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
Monitor performance metrics (engagement rates, follower growth, etc.) and provide regular reports to stakeholders.
Ensure consistency in brand messaging and visual identity across all social media platforms.
Handle social media crises and negative feedback in a professional and timely manner.
Work with cross-functional teams (Marketing, Communications, Customer Service) to align social media strategies.
Stay up-to-date with the latest social media trends, platform updates, and best practices.
Plan and manage a content calendar to ensure consistent posting and minimize downtime.
Manage social media advertising budgets and campaigns to achieve desired results.
Set and implement social media and communication campaigns to align with marketing strategies.
Organize and participate in events to build community and boost brand awareness.
Build relationships with customers, potential customers, industry professionals and journalists.
Stay up-to-date with digital technology trends.
Research industry-related topics.
Prepare well-structured drafts using digital publishing platforms.
Create and distribute marketing copy to advertise our company and products.
Interview industry professionals and incorporate their views in blog posts.
Edit and proofread written pieces before publication.
Conduct keyword research and use SEO guidelines to optimize content).
Identify customers' needs and recommend new topics.
Coordinate with marketing and design teams to illustrate articles.
Measure web traffic to content (e.g. conversion and bounce rates).
Update our websites as needed.
Job Requirements
B.Sc / HNDin any field of study with a minimum of Second Class Lower Credit or its equivalent for HND holders.
Proven 1-3 years work experience as a content creator/social media manager.
Social media platform expertise(algorithms,user demographics knowledge)
Adaptability to trends and a proactive mindset.
Excellent Interpersonal and Organizational skills.
Creativityand Fast thinking .
Possession of any content creation/social media cerification is an added advantage.