Responsibilties
Content Production & Execution
Video Production & Editing: Plan, shoot, and edit content for TikTok, Instagram Reels, YouTube, and LinkedIn (using Adobe Premiere Pro, CapCut, or equivalent tools).
Content Ideation & Scripting: Develop engaging video concepts, storylines, and scripts for different platforms.
Photography & Graphic Support: Capture high-quality photos for social media, events, and marketing materials.
Event Coverage: Provide real-time social media updates, photography, and video content for live events, webinars, and hackathons.
Social Media Scheduling & Monitoring
Schedule & Post Content: Manage the content calendar and ensure timely posting across all platforms.
Monitor Social Media Performance: Track engagement, reach, and audience interactions.
Analyze & Report Insights: Provide reports on content performance and suggest improvements.
Engagement & Trend Monitoring: Track social media trends, hashtags, and competitor activity.
Content Strategy & Optimization
Content Repurposing - Adapt existing content (e.g., blog posts, event recordings, webinars) into engaging social media posts, short clips, and infographics.
User-Generated Content (UGC) Strategy - Encourage, collect, and curate content from students, alumni, and partners to enhance credibility.
SEO for Social Media - Optimize post captions, descriptions, and hashtags to improve search visibility on platforms like YouTube and Instagram.
Social Media Engagement & Community Management
Community Engagement - Actively respond to comments, messages, and mentions to foster community interaction.
Brand Reputation Management - Monitor and address brand-related discussions, reviews, and crises.
Influencer & Ambassador Collaboration - Identify and engage influencers, alumni, and industry leaders for partnerships and content collaborations.
Polls, Contests & Challenges - Organize interactive campaigns such as giveaways, Q&As, and challenges to boost engagement.
Customer Support on Social Media - Assist in handling inquiries, complaints, and feedback via DMs and comments.
Live Content & Events Support
Live Streaming Management - Host and moderate live sessions, webinars, and virtual Q&As on platforms like LinkedIn, Instagram, and YouTube.
Behind-the-Scenes (BTS) Content - Share real-time updates from events, office culture, and product development to create a more relatable brand presence.
Event Partnerships & Cross-Promotion - Collaborate with event organizers, partners, and sponsors to co-promote events and workshops.
Data Analytics & Insights:
A/B Testing for Content Performance - Experiment with different formats, styles, and posting times to identify the best-performing content.
Sentiment Analysis - Track and analyze audience sentiment to improve content direction and brand reputation.
Competitor & Industry Benchmarking - Monitor competitor activities and trends to identify opportunities for content differentiation.
Including any other responsibility that may be assigned within the scope of Moringa.
Organizational:
Communicate with colleagues via Slack, Email, and project management tools.
Use Asana, OKR trackers, and other digital tools.
Participate in weekly team and company-wide meetings.
Stay updated on digital media trends.
Reporting:
Track performance against set OKRs for social media engagement.
Provide periodic reports on social media insights and trends.
Monitor customer feedback and social media sentiment.
Education & Experience
A Bachelor's degree or Diploma in Marketing, Communications, Digital Media, Journalism, or a related field is often preferred.
4- 5 years of proven experience in managing social media platforms for a brand or organization, including content creation, scheduling, and community engagement. A portfolio showcasing past social media work is highly beneficial.