Job Summary:
We are looking for a wordsmith and story architect to bring our brand to life. The Content Strategist is the bridge between the brand strategy and the audience. You will take the high-level positioning defined by the brand team and translate it into a cohesive, year-round content plan. You decide what stories we tell, on which platforms, and in what format to drive engagement and growth.
Key Responsibilities:
Content Planning: Develop and manage the editorial calendar across all channels (blog, social, email, YouTube, etc.).
Campaign Development: Conceptualize and execute integrated content campaigns that support brand initiatives and product launches.
Audience Journey Mapping: Create content for every stage of the funnel—from top-of-funnel awareness pieces to bottom-of-funnel conversion assets.
SEO & Growth: Optimize content for search and distribution; partner with the growth team to ensure content drives traffic and leads.
Voice Consistency: Act as the gatekeeper for brand voice, editing and approving all copy to ensure it is on-strategy.
Performance Analysis: Monitor content performance (engagement, shares, time on page) and iterate the strategy based on data.
Qualifications:
3+ years of experience in content strategy, editorial leadership, or content marketing.
Exceptional writing and editing skills with a portfolio of published work.
Experience with SEO tools (e.g., SEMrush, Ahrefs) and social media management platforms.
BA/BS in English, Journalism, Communications, or Marketing.
What We Offer:
Competitive salary and performance-based incentives.
Opportunities for professional growth and development.
A collaborative and innovative work environment.
The chance to make a meaningful impact within the real estate industry.