Roles and Responsibilities
Corporate and Internal Communications
Craft and disseminate internal communications to foster a collaborative work culture.
Manage crisis communications ensuring timely and accurate information dissemination.
Craft thought leadership, ESG, and engaging content for digital and internal consumption.
Plan and deploy corporate communications, public relations, and media engagement initiatives.
Draft press releases and internal communication materials for various initiatives and events.
Coordinate media and event invitations and subsequent coverage with key media partners.
Foster positive relationships with media outlets.
Coordinate with internal stakeholders on events and initiatives to ensure brand image and presence.
Planning & Resource Coordination
Coordinate resources efficiently to meet project timelines and deliverables.
Conduct regular resource assessments to optimize allocation across communication projects.
Manage corporate communications expenditure to ensure attainment of objectives as per the approved budget.
Collaborate with cross-functional teams to align communication plans with business priorities.
Brand & Reputation Management
Proactively identify potential risks to the company's reputation and develop mitigation strategies.
Conduct regular brand audits to assess public perception and adjust communication strategies accordingly.
Engage in stakeholder management to strengthen relationships and build positive brand associations.
Monitor industry trends and competitor communications to stay ahead of potential reputation challenges.
Coordinate Corporate Social Investment initiatives as per strategy.
Promote brand consistency internally and externally across East Africa.
Manage events and engagements to corporate standard.
Group Business Support
Collaborate with business units to identify and leverage unique communication opportunities.
Conduct regular assessments of industry-specific communication trends and apply insights.
Provide targeted support for thought leadership content creation in each business domain.
Facilitate cross-business collaboration to share best practices and enhance overall communication effectiveness.
Requirements
Preferred Qualifications
Bachelor's Degree in Marketing/Communications or a related field.
Over 4 years of experience in corporate communications/public relations, preferably in a service-oriented industry.
Strong writing, interpersonal, and strategic skills.
Knowledge of digital/online/social media strategy and implementation.
Knowledge of public/media relations and corporate communications best practices.
Ability to draft and coordinate the production of corporate literature, presentations, and public communication materials.
Strong people skills and the ability to interface with people at all levels, including media and other stakeholders.