Overview
As a Mid-level CRM Designer, you will be a vital creative force, focused on crafting highly personalized and effective visual experiences that drive customer engagement and conversion within CRM strategies. You'll operate at the intersection of design, data, strategy, and technology, designing engaging and technically sound emails, landing pages, and other digital touchpoints across the customer lifecycle. You are a designer who deeply understands the customer journey, champions data-driven design, and is eager to create measurable digital experiences that foster strong brand relationships.
Sound like you? Read on.
This role is responsible for executing high-impact visual designs specifically tailored for CRM campaigns. You will ensure designs align with brand objectives, drive engagement across the customer lifecycle, and support integrated marketing initiatives. You will collaborate closely with CRM strategists, data analysts, developers, and other creative team members to deliver consistent, innovative, and effective brand storytelling within the CRM ecosystem.
Responsibilities
Day-to-day, your role includes:
CRM Design & Production:
Designing and building (or preparing for build) responsive, modular email templates, campaign landing pages, and dynamic digital banners optimized for various CRM platforms and email clients.
Crafting personalized and segmented design solutions that cater to different stages of the customer journey (acquisition, nurture, retention, win-back).
Ensuring all CRM designs are on-brand, visually appealing, accessible, and technically sound for seamless implementation and optimal performance across various digital channels.
Preparing final design files for development and deployment, ensuring technical specifications are met.
Creative Collaboration & Strategy Translation:
Working closely with CRM strategists and data analysts to translate customer journey maps, segmentation strategies, and performance insights into effective visual designs.
Collaborating with copywriters to integrate compelling messaging seamlessly into design layouts that drive desired actions.
Actively participating in brainstorming sessions and design critiques, advocating for user-centric and data-informed design solutions within the CRM context.
Quality, Optimization & Best Practices:
Adhering to email accessibility standards (WCAG), mobile-first design principles, and optimizing designs for various email clients (Outlook, Gmail, Apple Mail) and device types.
Understanding and applying design best practices for improving key CRM metrics such as email open rates, click-through rates, and conversion rates.
Staying up-to-date with the latest CRM design trends, email marketing technology, and platform capabilities.
Project Execution:
Managing multiple design projects concurrently, adhering to deadlines and project requirements within the CRM campaign calendar.
Proactively communicating project status and potential challenges to your Design Lead/Creative Director and relevant stakeholders.
Receiving and thoughtfully implementing feedback from internal teams and clients to refine CRM design deliverables.
Qualifications
Bachelor's degree in Graphic Design, Digital Media, or a related field.
3-5 years of professional experience specifically in designing and executing successful CRM campaigns across various stages of the customer lifecycle (acquisition, nurture, retention, win-back).
Strong portfolio showcasing diverse CRM campaign design (responsive email templates, landing pages, personalized digital ads) applied to digital marketing.
Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign. Experience with prototyping tools (e.g., Figma, Sketch, Adobe XD) is a plus.
Proven familiarity with major CRM marketing platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable) for design implementation, asset management, and understanding their design constraints and capabilities.
Foundational understanding of HTML/CSS specifically for email development, and best practices for ensuring email client compatibility.
Solid understanding of design principles, typography, color theory, and layout for digital platforms.
A keen eye for detail and a strong understanding of how design influences user behavior and campaign performance within a CRM context.
Excellent communication skills, with the ability to articulate design choices and receive constructive feedback.
Ability to work independently and as part of a collaborative team in a fast-paced agency environment.
Personality Attributes:
Team player with the ability to work independently
Able to remain calm in a highly pressurised environment
Assertive and resilient
Proactive, energetic, and approachable
Problem solver / solution driven and Creative "out of the box" strategic thinker
Meticulous with attention to detail
Flexible to work beyond normal office hours (overtime if and when required)
Comfortable to work from the Publicis Groupe office (on-site)