CRM Marketing Automation Specialist at The South African College of Applied Psychology (SACAP)

The CRM & Marketing Automation Specialist is responsible for using Microsoft Dynamics 365 Customer Insights to deliver targeted, automated communications that support student acquisition, conversion, engagement and retention.
Working closely with Marketing, Admissions, Business Development and Technology, the role translates marketing and customer lifecycle requirements into effective customer journeys, audience segments, campaigns and automation workflows.
The role is accountable for the hands-on implementation, monitoring and optimization of CRM marketing activity across the prospect-to-student lifecycle, while partnering with Technology and external providers on integrations, security and technical platform requirements. This position will closely liaise with the Disability Committee, Student Support Teams, Student Administration and Academic teams.


QUALIFICATIONS AND EXPERIENCE:


Relevant degree, diploma or professional qualification in Marketing, Digital Marketing, Business, Information Systems, Customer Experience or a related field.
Five or more years' experience in CRM, lifecycle marketing, email marketing or marketing automation.
Hands-on experience using Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud, HubSpot, Adobe Campaign or a comparable platform.
Demonstrated experience building customer journeys, segments, automated campaigns and lead-nurture programmes.
Experience working with customer lifecycle, lead-management and conversion processes.
Experience interpreting campaign, engagement and funnel-performance data.
Understanding of consent management, POPIA and responsible customer-data use.
Experience working with Admissions, Sales or customer-facing teams would be advantageous.
Microsoft Dynamics 365 or relevant marketing automation certification would be advantageous.
Basic HTML and email-template knowledge would be advantageous.


PERSONAL ATTRIBUTES:


Systems thinking
Attention to detail
Problem solving
Collaboration
Adaptability
Data-driven approach
Proactive mindset


SKILLS:


Microsoft Dynamics 365 Customer Insights
CRM and lifecycle marketing
Marketing automation
Lead nurturing and conversion
Customer journey development
Segmentation and personalisation
Campaign planning and execution
Email marketing
Lead scoring and lifecycle management
CRM campaign reporting
Data interpretation and optimisation
Testing and quality assurance
Data quality and consent management
Stakeholder and vendor management
Basic understanding of CRM integrations


Closing Date 01 October 2026