CRM Strategist

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

SUMMARY

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We are seeking a CRM Strategist to drive customer engagement, retention, and growth in the US. In this role, you will be responsible for designing, executing, and optimizing CRM campaigns that convert leads into loyal customers. You will leverage data-driven insights to enhance the customer journey, improve conversion/retention, and maximize lifetime value. This position requires a strategic thinker with hands-on expertise in CRM, lifecycle marketing, and customer segmentation - as well as the related technical and data-centric capabilities that power smart strategic CRM best practice.

ROLE COMMITMENTS

• Build out lead gen capture in collaboration with DTC website team to increase CRM leads file for the US.
• Increase CRM-driven DTC revenue by 20%+ YoY
• Standardize CRM journeys, leverage best practices, and test new technologies and solutions
• Be functional in the world of CRM related tech and data - CRM platforms, databases, APIs, etc.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Build and execute CRM Strategies and Programs: Develop and execute multi-channel CRM strategies to engage, nurture, and convert prospects into subscribers and customers.
• Email, SMS, and Mobile App Marketing: Plan, create, and optimize email, push notification, and SMS campaigns tailored to the US market.
• Customer Segmentation & Personalization: Utilize behavioral data and predictive analytics to deliver targeted and personalized messaging.
• Lifecycle Campaigns: Implement automated workflows and drip campaigns that align with customer touchpoints and drive conversion.
• Performance Analysis: Track key CRM KPIs, including open rates, conversion rates, and customer retention, and continuously optimize strategies based on data insights.
• Cross-functional Collaboration: Work closely with the global CRM team, CRM acquisition and retention specialists, digital marketing, product, and sales teams to align CRM efforts with broader acquisition initiatives.
• A/B Testing & Optimization: Test different messaging, creative, and segmentation approaches to enhance campaign performance.
• Compliance & Deliverability: Ensure all communications adhere to all CAN-SPAM regulations and email deliverability best practices.
• Develop and Manage Technology Platform Relationships: Work with our email service provider to maximize relationship value and effectiveness, liaise with other departments (Sales, Service, Data, etc.) at iFIT who also work with enterprise technology platforms to harmonize iFIT work across the enterprise and platform partners.

EDUCATION and/or EXPERIENCE

• Experience: 4+ years in CRM, lifecycle marketing, or customer engagement, preferably in a DTC, e-commerce, or subscription-based business.
• Technical Skills: Proficiency in CRM platforms (Braze, Salesforce, HubSpot, or similar), email marketing tools, and analytics platforms.
• Data-Driven Mindset: Strong analytical skills with the ability to translate insights into actionable strategies.
• Market Expertise: Deep understanding of the consumer landscape and digital marketing trends.
• Management: Experience managing extended CRM team personnel.
• Project Management: Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Communication: Strong written and verbal communication skills.
• Passion for Fitness: A strong interest in fitness, wellness, or sports is a plus.