Role Purpose
To drive repeat purchases and long-term customer loyalty through strategic lifecycle marketing, targeted retention campaigns, and well-structured loyalty programs.
Responsibilities
Plan and execute multi-channel campaigns across email, SMS, and push notifications to engage and retain customers.
Design and manage loyalty and reward programs that incentivize repeat purchases and deepen brand affinity.
Segment customers based on behavior, purchase history, and lifecycle stage to deliver targeted and personalized campaigns.
Track key customer lifecycle metrics, identify drop-off points, and implement strategies to improve retention and engagement.
KPI
Repeat Purchase Rate
Customer Lifetime Value (CLV)
Retention Rate
CRM-Driven Revenue
Coupon Redemption Rate
Skills and Competencies:
Proficiency in CRM platforms and marketing automation tools such as MoEngage, Braze, or HubSpot.
Strong expertise in customer segmentation and lifecycle marketing strategies.
Experience with A/B testing and data-driven campaign optimization.
Analytical mindset with the ability to translate data insights into actionable marketing decisions.
Ideal Background:
Minimum of 3 years of experience in CRM, lifecycle marketing, or retention marketing.
Prior experience working with e-commerce or Direct-to-Consumer (D2C) brands.
If you are passionate about building lasting customer relationships and driving measurable growth through data-led marketing, we would love to hear from you.