Key roles and responsibilities:
Work with the data engineers, scientists and insights team to provide high quality analytics, business-focused insights and automated reporting
Provide insights and analytics to enable digital optimisation techniques for campaigns and on-going data support
Help support and drive the future state data vision and efficiencies in digital execution
Support digital strategy to grow the volume of consumers that can be identified and profiled within digital channels and assist to share this data across channels for omni-channel success.
Continually improve our digital data strategy to support our business KPIs and to facilitate a deeper understanding of digital asset performance
Assist with data architecture and create dashboards to provide insights for decision making.
Follow industry and emerging best practices in shaping the marketing analytics capability including a focus on data organisation, data quality, documentation, and ongoing process improvement
Provide analytical and decision support on new initiatives
Partner with other departments on qualitative and quantitative market research projects
Minimum Requirements:
Matric
Higher Certificate/Diploma or relevant tertiary qualifications / certifications
2+ years data and analysis / media experience / market research - key being the ability to clean, interpret and visualize data for storytelling
Experience using Reporting Tools (Power BI / Datorama / Looker Studio / Tableau / Emplifi)
Strong quantitative and analysis skills
Advanced MS Excel skills
Coding skills advantageous (SQL, python, R, etc)
Statistical knowledge advantageous