Development of Financial Literacy Animated Videos and Monitoring their Effectiveness

Who is the Danish Refugee Council?

Founded in 1956, the Danish Refugee Council (DRC) is a leading international NGO and one of the few with a specific expertise in forced displacement. Active in 40 countries with 9,000 employees and supported by 7,500 volunteers, DRC protects, advocates, and builds sustainable futures for refugees and other displacement affected people and communities. DRC works during displacement at all stages: In the acute crisis, in displacement, when settling and integrating in a new place, or upon return. DRC provides protection and life-saving humanitarian assistance; supports displaced persons in becoming self-reliant and included into hosting societies; and works with civil society and responsible authorities to promote protection of rights and peaceful coexistence.

Our investee, a Tier III Financial Institution, with support from the Refugee Investment Facility (RIF), is implementing initiatives aimed at expanding access to financial services for refugees and host communities of Kampala and field sites (Bidibidi, Imvepi and Kyaka II Refugee Settlements

Purpose of the consultancy

The purpose of this consultancy is to:

1. Develop short, animated videos (3–5 minutes each) on key financial literacy topics in identified local languages spoken by the target communities.

2. Design and implement a digital monitoring framework to assess the reach, comprehension, and behavior change resulting from the videos among the investee’s clients.

   Background

Our investee, a Tier III Financial Institution, with support from the Refugee Investment Facility (RIF), is implementing initiatives aimed at expanding access to financial services for refugees and host communities. A key component of this Technical Assistance (TA) is enhancing financial literacy among refugee clients to improve financial management, business decision- making, and loan utilization.

While traditional training has been conducted, monitoring shows limited retention of key messages and variable behavior change outcomes. To address these gaps, the investee seeks to adopt digital and visual learning tools; specifically animated financial literacy videos in local languages to promote better understanding, retention and impact. The consultancy will also support the design and implementation of mechanisms to monitor the effectiveness of these videos in improving financial literacy knowledge and behaviors among refugee clients and their host communities.

Objective of the consultancy

1. To create engaging, context-relevant, and culturally sensitive animated videos on financial literacy topics tailored for refugee and host community audiences.
2. To ensure video content aligns with the investee’s existing financial literacy curriculum and priorities.
3. To establish tools and processes for tracking and measuring the effectiveness of the videos in enhancing financial knowledge and behaviors.
4. To provide capacity building to investee’s staff on how to use and monitor the educational content.

Scope of work and Methodology

Content Development

1. Reviewthe investee’s existing financial literacy materials and identifypriority topics (e.g. saving, responsible borrowing, budgeting, business record keeping).
   1. Develop simplified scripts and storyboards that reflect the realities of refugee and host community enterprises.
   2. Produce animated videos (3–5 minuteseach) in the preferred local languages
   3. Ensure accessibility and adaptability for mobile and community screening platforms.

Effectiveness Monitoring

1. Design pre- and post-engagement tools using KOBO or similar digital platforms to track changes in financial knowledge, attitudes, and practices among viewers.
   1. Support investee and DRC in piloting the videos in selected refugee settlements.
   2. Analyze data and produce a brief report highlighting key learnings, behaviour changes, and recommendations for scaling up.

Capacity Building and Reporting

1. Conduct an orientation session for investee’s staff on using the videos and monitoring tools.
   1. Provide final deliverables including editable animation files, scripts, and an evaluation report.

Deliverables

The Consultant will submit the following deliverables as outlined in the TOR

Duration, timeline, and payment

The total expected duration to complete the assignment will be no more than 6 months after contract signing.

Eligibility, qualification, and experience required

1. Proven experience in developing digital learning materials, especially animated or audio-visual educational content.
2. Strong background in financial literacy, behavior change communication, or adult education.
3. Experience working with refugees, host communities, or other vulnerable groups in Uganda.
4. Demonstrated experience with monitoring and evaluation (MCE) of training or communication interventions.
5. Proficiency in English and at least one local language
6. Familiarity with KOBO Toolbox or similar MCE platforms is an added advantage.

Technical supervision

The selected consultant will work under the supervision of:

The consultant will report directly to the RIF Coordinator at DRC, with technical oversight from the investee’s Refugee Financial Inclusion Programme Associate and Marketing teams

Location and support

The locations of executionare Kampala and field sites of (Bidibidi, Imvepi, and Kyaka II Refugee Settlements). The Consultant will provide her/his own computer and mobile telephone.

Travel

If some travel will be required, the Consultant will therefore be expected to arrange transportation, accommodation, insurance, food and to make adequate provision in the Financial Proposal).

Submission process

Refer to the RFP in the solicitation package

Evaluation of bids

Please refer to the RFP letter invitation. Only that shortlisted will be contacted for an interview with the panel to ensure their understanding of the consultancy services.

Queries about this RFP

All queries should not go to a private/DRC official mail but rather the email below;

Email: uga.procurement@drc.ngo

All questions regarding this RFP shall be submitted in writing to the above. On the subject line, please indicate the RFP number. Bids shall not be sent to the above email.

All questions during the tender period, as well as the associated answers, will be shared with all suppliers who are interested/applied.

How to apply

Bids can be submitted by email to the following dedicated, controlled, & secure email address:

tender.uga@drc.ngo

Bids will be submitted electronically. DRC is not responsible for the non-receipt of Bids submitted by email as part of the e-Tendering process.

Where to find the Solicitation Documents following link: Consultancy - Financial Literacy Animated Videos and Monitoring their Effectiveness