Key Purpose and areas of responsibility may include but not limited to
Implement campaigns and monitor campaign performance and document any AB tests and results
Work with brand to update creative and ad copy monthly
Implement day-to-day optimisations and conduct opportunity mining and work with Google and Meta account managers to look at better campaign optimisation or best practice
Assist in monthly MANCO report updates with key metrics
Keep a record of all changes made on central team Google docs
Stay on top of digital advertising trends, skills, platform changes, and best practice and do yearly Google certification and Meta blueprint (as well as any other additional training)
Ensure monthly invoices are signed off, allocated to the correct cost centres and paid on time
Implement content marketing and Recommender campaigns
Personal Attributes (Power Skills)
Values Driven
Optimistic
Learn on the Fly
Resilient
Instils Trust
People Savvy
Drives Results
Problem Solver
Technical Skills
2 years
Paid Search (Google Ads)
Paid Social (Meta Ads Manager)
Display Advertising
Programmatic Advertising Platforms (e.g., DV360)
YouTube Ads
LinkedIn Ads
TikTok Ads
Advantageous:
UTM Governance & Tracking Hygiene
Data Visualization (Looker Studio, Power BI)
SEO / GEO Knowledge
Education
Relevant marketing degree