Role Purpose
Drive daily growth and engagement through short-form, platform-native storytelling.
Key Responsibilities
Create reels/shorts/clips with strong hooks and retention
Publish and optimize across YouTube, TikTok, IG, X, Facebook, LinkedIn
Monitor trends, analytics, and audience behavior
Collaborate with the newsroom for breaking news cutdowns and explainers
Added Advantage
Copywriting + SEO basics
Motion graphics templates + thumbnail design
Live social coverage and community moderation discipline.