Role Accountabilities
Digital Strategy & Experience Leadership
Define and execute a holistic Digital Experience Strategy aligned with Sahara Beyond 30 and global brand objectives.
Serve as the custodian of Sahara's digital channels, ensuring consistency, accessibility, and engagement across platforms.
Collaborate cross-functionally with Brand, Communications, IT, HR, and Business Units to maintain unified digital standards and storytelling.
Channel Management & Social Listening
Oversee all digital channels, including corporate websites, social media platforms, intranet, email systems, and any digital platforms.
Implement advanced social listening tools to monitor conversations, trends, and sentiment across markets.
Use insights from social listening to inform content strategy, audience engagement, and reputation management.
Digital Marketing & Campaign Optimization
Lead digital marketing initiatives across paid, owned, and earned media channels.
Drive performance through SEO, SEM, and targeted campaigns that enhance discoverability and engagement.
Ensure integration of digital campaigns with offline efforts for a unified brand narrative.
AI-Integration & Automation
Deploy AI-powered tools for predictive analytics, content personalization, and automated engagement workflows.
Leverage AI for social media optimization, trend forecasting, and audience segmentation.
Build intelligent dashboards for real-time performance tracking and decision-making.
Content Management & Narrative Shaping
Manage the content lifecycle across all digital platforms, ensuring relevance, accuracy, and brand alignment.
Shape compelling narratives that reinforce Sahara's positioning and resonate with global audiences.
Conduct UX audits and content journey mapping to improve user flow and engagement.
Data Intelligence & Performance Analytics
Establish a robust digital measurement framework across web, social, intranet, and CRM platforms.
Analyze user behavior and campaign performance to inform strategy and optimize communication effectiveness.
Deliver periodic reports with actionable insights for leadership and stakeholders.
Governance, Compliance & Security
Ensure compliance with global data privacy regulations and accessibility standards.
Work with IT to maintain platform security, SSL certifications, and risk mitigation protocols.
Maintain documentation, digital playbooks, and governance frameworks for all platforms.
Functional Competencies
Expertise in digital marketing, social media management, and content strategy
Proficiency in analytics tools (Google Analytics 4, social listening platforms, SEO/SEM tools)
Familiarity with AI-driven marketing tools and automation platforms
Strong understanding of UX principles, digital architecture, and multi-channel integration
Managerial Competencies
Ability to lead digital strategy while managing execution across multiple platforms
Vendor and stakeholder management across regions
Strong project management and agile workflow coordination
Capacity to translate data insights into strategic recommendations
Behavioral Competencies
Strategic thinker with a high sense of ownership
Excellent communication and collaboration skills
Innovation mindset and adaptability to emerging technologies
Attention to detail and commitment to digital excellence
Qualifications
Bachelor's degree in Digital Media, Marketing, Communications, Information Systems, or related field
Minimum of 5 - 7 years experience in digital strategy, marketing, or experience management
Professional certifications in Digital Marketing, Analytics, or AI-driven tools are an advantage