Digital Growth Expert & Online Business Owner — Kenya at FairChain WorkForce

Own a webshop. Sharpen a European engine. Prove everything before it travels.


Moyee Coffee is a FairChain coffee company. We roast at origin in Ethiopia and Kenya, we sell directly to the people who drink our coffee across Europe, and we run a roastery and café in Nairobi. Not fair trade with a certificate — fair chain, with the value staying where the coffee grows.We're looking for someone to own our online business in Kenya, and to be the digital expert in our European growth team. One person. One Odoo platform. Two markets.


Why this role exists


Most digital roles are one of two things: a strategist who briefs an agency, or a specialist who runs one channel. This is neither.In Kenya, you are the owner.
The Odoo website and webshop for the Kenyan market are your business — the pages, the product catalogue, the checkout, the payments, the campaigns, the revenue. Not a maintainer.
An owner with a number.In Europe, you are the expert. You optimise paid, CRM and conversion across our pan-European rollout, alongside our paid specialist and our technical lead.
The connection between the two is the point. Because you own the Kenya shop completely, you can test at full speed on a live shop — no committee, no ticket queue, no waiting.
New page designs, checkout flows, subscription mechanics and campaign formats get built and proven in Nairobi first.
What works travels to Europe with results attached.Test it in Kenya. Prove it in Kenya. Roll it out in Europe. You run both ends of that loop.


What you'll do

Own the Kenya webshop, end to end


Full ownership of the Kenya Odoo website and shop: structure, content, products, pricing, promotionsDesign and build the pages yourself in Odoo Website Builder — mobile-first, fast, and built for the phones Kenyan customers actually useOwn the sales flow from product page to confirmation, including local payment methods and delivery options that fit how Nairobi buysRun the local growth calendar: campaigns, offers and launches connected to the café, the roastery and our microlot programmeBuild subscriptions and repeat purchase for a Kenyan audience — not a copy-paste of what works in AmsterdamKenya online revenue is your number.


Be the digital expert in Europe


Run and optimise paid campaigns (Google Search, Display, Meta) together with our paid specialistBuild and improve the CRM and lifecycle flows in Odoo: welcome, repeat purchase, winback, subscription journeysOwn conversion optimisation on the European webshop — landing pages, product pages, checkout, account flowsSupport new market launches with working campaigns and pagesBuild the dashboards that connect Odoo, Google Ads and Meta, so every channel has one number everyone agrees on


Run the laboratory


One deliberate test per week on the Kenya shop, documented with result and decisionKeep a living playbook: what was tested, what won, what Europe should copyPropose and implement the transfers — minimum one Kenya-proven improvement live in Europe per quarter


What this role is not


Not an agency-management role. There's nobody to brief and wait for. You build it.Not a strategy role without hands. If you can't open Odoo and change how a page looks and sells before lunch, this isn't the right fit.Not a content role. Our content pod makes the stories and the reels. You tell them what the funnel needs and show them what performed.Not two half-jobs. The shop you own is the proving ground for the platform you optimise.


Who you are


Odoo web expert. Deep, hands-on experience with Odoo Website and eCommerce: building and styling pages, templates, product configuration, payment providers, sales flows.
You've run growth yourself. Personally managed paid campaigns (Google / Meta) and email/CRM flows — and you know how to read what the numbers actually say.
Design and flow instinct. Pages that look like the brand and sell like a funnel.
Data discipline. Dashboards and attribution are how you decide, not how you decorate.Owner's mindset.
You want a business to run, not a queue of tickets to close.Let's-do-it mentality. You test something every week, learn from it, and go again.


A plus: experience with European e-commerce and how those markets tick.
Your first 90 days
Phase Focus
What's done by the end


Days 1 - 30 - Own & audit - Full ownership and access to the Kenya Odoo shop. Kenya shop audited as a customer experiences it — on a phone, on Kenyan networks, through payment and delivery. European paid and CRM audited. Baselines set for both markets. First quick fixes live.
Days 31 - 60 - Improve both sides - Redesigned homepage, key product pages and checkout live in Kenya. First local campaign running. European paid restructured. Core CRM flows improved. Weekly testing rhythm and dashboards live.
Days 61 - 90 - Close the loop - Kenya improvements measured against baseline. First Kenya-proven improvement live on the European shop. Playbook v1 written. 90-day review and Year 1 plan.


What we offer


Real ownership from day one — the Kenya online business is yours: the shop, the flows, the campaigns, the results
A double stage almost no digital role offers: an online business of your own at home, and the expert seat in a European growth team, with your wins travelling onto a much larger platform
Freedom to build and test at full speed on a live shop, with no committees between an idea and its result
Founding membership of the Kenya digital team — built at the source, not bolted onto Europe — with regular working sessions with the European teamA brand whose story makes the work easier. FairChain, roasting at origin, a café in Nairobi.
You're selling something that is actually true.