Key Responsibilities
Lead Acumeet's digital strategy across paid, owned, and earned channels.
Run targeted campaigns on LinkedIn, Google Ads, Meta, and programmatic channels
Optimize retargeting funnels to drive product demos, free trials, and pipeline contribution.
Manage website SEO, CRO, analytics (GA4), and landing page performance.
Implement and optimize marketing automation flows for SDR/AE handoff
Own the Acumeet content calendar across all formats
Produce compliance-aligned content that resonates with enterprise personas
Translate technical capabilities (Azure OpenAI, on-prem deployment, AI models, security posture) into compelling messaging
Work with the sales team to ensure event ROI and lead capture follow-up
Collaborate with product & engineering to simplify technical concepts into product marketing stories.
Develop persona-based messaging for: Financial Services, Healthcare, Government, Telecom, Professional Services
Build dashboards for: MQLs, SQLs, pipeline contribution, Cost per acquisition (CPA) MQL → Demo Conversion Campaign ROI Organic website growth
Qualification and Requirement
Bachelor's in marketing, Communications, Business, or related fields
Mnimum of 2years experience in Digital marketing, B2B SaaS or Tech marketing.
Experience marketing SaaS tools, or Microsoft ecosystem solutions.
Hands-on experience with campaigns targeting enterprise buyers.
Strong expertise in digital channels (SEO, SEM, LinkedIn Ads).
Ability to translate technical concepts (AI, LLMs, cloud, compliance) into simple, compelling content.
Experience managing offline events and B2B activations.
Excellent writing, storytelling, and communication skills.
Comfortable working cross-functionally with Sales, Product, and Engineering teams.