Location: Ruaka, Nairobi
Facility Type: Short-Term Rental / Airbnb Properties
About the Role
Our client is a premium short-term accommodation operator offering stylish, guest-centric Airbnb experiences in Nairobi. As the business expands its digital presence, we are seeking a creative, data-driven Digital Marketer to increase visibility, drive bookings, and strengthen online reputation across digital platforms.
Key Responsibilities
Plan, execute, and optimize digital marketing campaigns across Google Ads, Instagram, and Facebook
Optimize and manage listings on Airbnb, Booking.com, and direct booking platforms
Manage and grow social media profiles across relevant channels
Track analytics, prepare performance reports, and refine strategies to improve visibility and conversions
Create engaging visual and written content aligned with brand tone
Monitor, respond to, and engage with guest reviews to enhance digital reputation
Build and maintain partnerships with related businesses and brands
Respond promptly to digital inquiries and leads
Requirements
Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Information Systems, Hospitality Management, or a related field.
Minimum 2+ years' experience in digital marketing (hospitality or real estate preferred)
Proven experience in PPC, SEO, and content creation
Familiarity with Airbnb and OTA platforms
Experience using CRM and analytics tools
Strong organizational, communication, and analytical skills
Ability to work independently and meet performance targets