REPORTS TO: MARKETING AND BUSINESS DEVELOPMENT MANAGER
JOB PURPOSE
To ensure continuous favorable business growth and strong brand positioning for the hospital through innovative, strategic, cost-effective, and high-impact digital marketing initiatives. The role supports customer acquisition, retention, and brand consistency across all digital, visual, and internal communication platforms.
MAIN DUTIES AND RESPONSIBILITIES
Digital Marketing & Online Growth
Ensure continuous growth of the hospital's digital brand through increased followers, engagement, and outreach in line with the Hospital Marketing Plan.
Address all online inquiries and manage business leads generated through digital platforms to drive hospital business growth.
Advise, formulate, and implement innovative digital advertising and marketing campaigns.
Execute eCommerce and social media strategies to meet revenue and growth targets.
Manage the hospital's online presence using platforms such as Facebook, Twitter, Instagram, LinkedIn, and other relevant channels.
Convert online visits into measurable business outcomes and revenue.
Monitor website traffic, customer reviews, and online engagement to evaluate performance.
Analyze website and sales-related data to guide decision-making and predict future trends.
Implement and monitor strategies using data analysis, SOI, and performance metrics.
Drive continuous improvements in user experience and customer journey across all digital touchpoints.
Website & Content Management
Ensure the hospital website is easily discoverable by the target audience (SEO and discoverability).
Optimize website structure, functionality, and content to drive relevant traffic.
Manage website content and implement content strategies to achieve online objectives.
Ensure payment options, booking tools, and promotional tabs are correctly configured and functional.
Manage website data, analytics, and reporting.
Creative Design, Branding & Visual Media
Lead and execute photography and videography for hospital marketing, campaigns, events, corporate communications, and internal use.
Plan, shoot, edit, and manage high-quality visual content for digital platforms, campaigns, and promotional materials.
Design and oversee production of billboards, banners, posters, flyers, signage, and outdoor advertising materials.
Ensure timely completion of all creative artworks and designs for campaigns, promotions, and hospital initiatives.
Develop, implement, and strictly enforce the Hospital Brand Manual, ensuring consistency in:
Logos
Colors
Typography
Tone of voice
Visual identity across all platforms and materials
Handle internal designs including presentations, internal posters, staff communications, notices, reports, and corporate branding materials.
Collaborate with vendors, printers, and production teams to ensure high-quality output of all branded materials.
Strategic Marketing & Market Intelligence
Play a key role in strengthening and implementing the hospital's overall marketing strategy.
Monitor market trends and competitor activity and communicate insights to management.
Implement advanced marketing strategies including:
Video marketing
Influencer marketing
Programmatic advertising
Affiliate marketing
Pay-per-click (PPC) advertising
Customer Experience & Relationship Management
Ensure existing corporate and non-corporate accounts remain active and deliver favorable volumes through continuous engagement, follow-ups, updates, courtesy visits, and health talks.
Address customer complaints, identify root causes, escalate appropriately, and follow up to resolution.
Ensure smooth and efficient outpatient (OPD) process flow and proactively address queues.
Coordinate with OPD HODs to ensure customer-friendly service delivery.
Manage and analyze customer feedback to support service improvement initiatives.
Provide excellent customer service and relationship management at all times.
MINIMUM REQUIREMENTS / QUALIFICATIONS
Bachelor's Degree in BBIT, Marketing & Communication, Digital Marketing, Graphic Design, Multimedia, or any other related Business field.
At least 2 years' proven experience in Digital Marketing, preferably within a corporate or healthcare environment.
Demonstrated hands-on experience in content creation, including photography and videography for marketing and corporate communications.
Working knowledge of graphic design tools (e.g. Adobe Creative Suite, Canva, CorelDRAW or equivalent).
Experience in designing and managing outdoor advertising materials such as billboards, banners, posters, and signage.
Understanding of brand management, including development and enforcement of a Brand Manual across digital, print, and internal materials.
Experience managing and optimizing websites, social media platforms, and digital advertising campaigns.
Strong data analytics skills with proficiency in Excel, Google Analytics, or similar tools is an added advantage.
PERSONAL CHARACTERISTICS & BEHAVIORS
Demonstrable understanding of the strategic role of marketing, communication, and branding in driving business results.
Strong creative thinking with the ability to translate concepts into compelling visual and digital content.
Excellent writing, editing, and visual storytelling skills.
Strong problem-solving and analytical abilities to interpret campaign performance, sales data, and market trends.
Proven ability to develop, execute, monitor, and optimize marketing campaigns across multiple channels.
High level of planning, organization, attention to detail, and integrity.
Good interpersonal and stakeholder management skills, with the ability to work cross-functionally.
Ability to work independently, under pressure, and with minimal supervision.
Quick and sound decision-making capabilities.
Strong understanding and appreciation of customer experience and service excellence.
Experience in developing and supporting marketing and sales strategies.
Excellent communication and presentation skills.
Good negotiation and vendor coordination skills, particularly with designers, printers, and media partners.