The Digital Marketing function is responsible for strengthening Total Data Limited's digital presence, industry authority, and corporate lead generation capability within the HR outsourcing market. Performance will be measured across three strategic pillars:
Brand Visibility: Expand digital reach and brand recognition across relevant platforms.
Industry Authority: Position Total Data Limited as a trusted HR thought leader.
Corporate Lead Generation: Convert digital engagement into qualified B2B opportunities.
JOB OBJECTIVE(S)
Develop and execute digital marketing strategies that enhance brand visibility, customer engagement, and qualified lead generation for Total Data Limited.
Manage and optimize digital channels including social media, website, email marketing, and paid advertising to support business growth.
Position Total Data Limited as a thought leader in HR outsourcing and workforce management through high-value digital content and campaigns.
Monitor and analyze digital marketing performance using analytics tools to improve campaign effectiveness and ROI.
JOB REQUIREMENTS
Minimum Education: Bachelor's degree in marketing, Communications, Digital Marketing, or related field Experience
Minimum 3 - 5 years hands-on experience in digital marketing
KEY COMPETENCY REQUIREMENTS
Knowledge
Digital marketing strategy and campaign management
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Social media management and digital branding
Data analytics and performance measurement
CRM systems and marketing automation tools
Skill/Competencies
Content creation and copywriting
Analytical and data interpretation skills
Digital advertising campaign management
Strong communication and presentation skills
Creativity and strategic thinking
Time management and organization skills
Attention to detail and accuracy
Benefit
300,000 - 350,000 net