Digital Marketer

Key Responsibilities Develop and implement digital marketing strategies aligned with Del-York Group's business objectives, brand positioning, and revenue targets across its creative, technology, training, social impact, and other business ventures. Plan, manage, and optimise digital campaigns across Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and other relevant platforms to grow audiences, increase engagement, and strengthen brand visibility. Set up, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other platforms to drive qualified leads, conversions, and return on advertising spend. Develop content strategies, campaign concepts, content calendars, and platform specific messaging in collaboration with creative, communications, and business development teams. Implement SEO strategies, conduct keyword research and optimise website content and performance to improve search rankings, organic traffic, and online visibility. Develop and manage lead generation funnels, landing pages, email campaigns, audience segmentation, retargeting and marketing automation to support customer acquisition and business growth. Use Google Analytics 4, Google Search Console, Google Tag Manager, Meta Business Suite, and other analytics tools to track campaign performance, audience behaviour, conversions and marketing expenditure. Conduct A/B testing on campaign creatives, messaging, audiences, and landing pages to improve conversion rates, campaign effectiveness and marketing ROI. Develop digital marketing dashboards and periodic reports, analyse performance data and provide actionable recommendations to management and relevant business units. Conduct competitor analysis, market research, and audience assessments to identify emerging trends, growth opportunities, new digital channels, and strategies for improving market positioning. Collaborate with creative, technology, communications, events, and business development teams to execute digital campaigns supporting product launches, creative projects, training programmes, partnerships and social impact initiatives. Evaluate and implement digital marketing technologies, analytics integrations and AI-powered tools to improve campaign tracking, marketing efficiency, audience targeting, and measurable business outcomes. Requirements and Qualifications Bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Media, or a related discipline. 5 - 7 years of progressive digital marketing experience, preferably within creative agencies, technology businesses, media organisations, training and education, social impact organisations, or other growth-oriented businesses. Demonstrable experience developing and executing digital marketing strategies that deliver measurable business outcomes. Strong hands-on expertise in Meta Ads Manager, Google Ads, campaign budgeting, audience targeting, retargeting, and performance optimisation. Proficiency in Google Analytics 4, Google Search Console, Google Tag Manager, Meta Business Suite, and relevant reporting and analytics tools. Practical experience in SEO, conversion rate optimisation, landing page optimisation, email marketing automation, lead-generation funnels, and marketing attribution. Experience using content management systems, website analytics, CRM platforms, and marketing automation tools. Ability to interpret marketing data, evaluate campaign effectiveness, and translate insights into actionable strategies. Strong understanding of digital audience behaviour, platform algorithms, content distribution, and performance marketing principles. Experience managing digital campaigns across multiple brands, products, services, or business units. Strong project management, communication, copywriting, analytical, and stakeholder management skills. A portfolio demonstrating successful campaigns, technical capabilities, and measurable results, including audience growth, leads generated, conversions, revenue contribution, or advertising efficiency.