Job Summary
The Digital Marketer (NYSC Corps Member) will support the marketing team in promoting the company's automobile brands, products, and services through digital platforms.
The role provides hands-on experience in digital marketing within the automobile manufacturing industry, focusing on brand visibility, customer engagement, and online lead generation.
Key Responsibilities
Digital Marketing & Content Management:
Assist in managing the company's social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, etc.).
Create and schedule engaging content related to vehicles, production processes, promotions, and company activities.
Support in writing captions, short articles, and promotional content for digital platforms.
Brand Promotion & Campaign Support:
Assist in executing online marketing campaigns for vehicle launches, promotions, and dealership activities.
Support in promoting company events, exhibitions, and auto fairs online.
Monitor brand mentions and respond to online inquiries professionally.
Analytics & Reporting:
Track social media performance, website traffic, and engagement metrics.
Prepare simple weekly and monthly digital marketing reports.
Suggest improvements based on analytics and audience engagement.
Collaboration & Support:
Work closely with the Graphics Artist and Marketing team to develop visual and video content.
Assist in email marketing, SMS campaigns, and online advertisements where required.
Support other marketing and administrative tasks as assigned.
Requirements & Qualifications
Must be a current NYSC Corps Member seeking a Primary Place of Assignment (PPA).
B.Sc./HND in Marketing, Mass Communication, Business Administration, Computer Science, or any related discipline.
Basic knowledge of digital marketing and social media management.
Familiarity with tools such as Canva, Meta Business Suite, Google Workspace; knowledge of Google Analytics is an added advantage.
Interest in automobiles and manufacturing is a plus.
Good written and verbal communication skills.
Creative, proactive, and willing to learn.
Ability to work from the office in Abuja.
Benefits
Hands-on industry experience in automobile manufacturing.
Opportunity to build a strong digital marketing portfolio.
Monthly stipend (as applicable).
Mentorship and professional development opportunities.
Possibility of retention after NYSC subject to performance and availability.