Role Summary
Drive the achievement of So Fresh marketing objectives through performance-driven digital marketing strategies
Increase So Fresh's online visibility and awareness
Manage So Fresh's marketing funnel and lead generation efforts
Planning and managing paid advertising campaigns (Google Ads, Meta, TikTok ads, YouTube, third-party delivery apps ads etc.)
SEO strategy and optimisation across the company's digital assets
A/B testing and continuous optimisation of digital campaigns
Tracking and reporting on campaign performance, ROAS, and conversion metrics.
Job Responsibilities
Performance Marketing & Ads:
Drive measurable, ROI-focused results by planning and optimizing paid digital campaigns
Campaign Management: Launch, manage, and optimize paid media campaigns across platforms like Google Ads, Facebook/Meta, TikTok, and LinkedIn
Data Analysis & Reporting: Monitor key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS)
Budgeting: Allocate and manage marketing spend to maximize Return on Investment (ROI).
Online Visibility & SEC Management:
Optimizing So Fresh websites to rank higher on search engines, boosting brand credibility, and driving organic traffic
Strategy & Planning: Develop and implement comprehensive SEO content strategies, including keyword research, content mapping, and competitive analysis
Content Creation & Optimization: Write, edit, and optimize website content, landing pages, and blog posts for search engine visibility and user intent.
Content Strategy:
Develop engaging online content including videos, graphics etc
Develop content for the website and regularly update with new and/or updated information
Develop, implement and manage a digital marketing plan, communicated to and approved by Management
Develop content for email marketing
Ensure digital marketing programs are designed in line with company-wide programs
Ensure that all deliverables of the Digital Marketing Team are in line with So Fresh digital brand strategy and personality.
Email Marketing:
Manage all email marketing campaigns
Develop content and infographic for email marketing
Write clear marketing content to promote our products/services
Regularly update So Fresh customer and corporate mailing list via Odoo, mail orders, and according to outlets.
Analytics & Reporting:
Tracking and reporting on campaign performance, ROAS, and conversion metrics
Perform data analysis of key metrics and related sales targets via the website, social media, email marketing, campaign, blog etc
Draw meaningful conclusions from activation/campaign data and identify potential opportunities for improvement
Forecast marketing campaign growth and return on investment
Prepare report on the effectiveness of marketing communications across all channels.
Qualification & Requirements
BSc / BA in marketing, communications or relevant field
2 - 3 years of digital marketing experience
Proven experience as a Digital Marketing Executive or in a similar role
Excellent understanding of digital marketing concepts and best practices
Experience with performance marketing, including paid advertising and retargeting strategies
Experience with B2C digital marketing, social media, Google AdWords, Keyword Planner, email marketing and SEO/SEM
Excellent power point skills
In-depth understanding of Inbound, Outbound and Influencer marketing
Practical knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key business metrics
Excellent interpersonal communication skills, both verbal and written
Strong storytelling and copywriting skills
Creativity and ability to conceptualize engaging content with different medium - graphics, videos, Reels etc
Experience with social media content creation tools like Canva, Inshot etc.