Job Summary
The Digital Marketing Executive will support the Head of Marketing (Digital) in executing the company's digital marketing initiatives across various online platforms.
The role focuses on assisting with campaign execution, managing day-to-day digital activities, tracking performance, and supporting lead generation efforts.
The ideal candidate should have 2 - 3 years of relevant experience, be highly organized, proactive, and capable of supporting digital marketing operations in a fast-paced environment.
Key Responsibilities
Support the execution of digital marketing and brand campaigns across social media, website, email, and other digital platforms.
Assist in managing day-to-day digital marketing activities including content scheduling, publishing, and campaign monitoring.
Support digital activations and promotional campaigns across online channels.
Collate and track campaign performance data and assist in preparing basic performance reports and insights.
Assist in managing social media platforms by monitoring engagement, responding to basic inquiries, and escalating where necessary.
Support the qualification and collation of marketing leads generated through digital platforms before passing them to the sales or dealer network.
Assist in updating website content and ensuring digital assets remain current and aligned with brand standards.
Liaise with vendors, agencies, and internal teams to support timely delivery of digital marketing materials.
Assist in market research, competitor monitoring, and insight gathering to support marketing decisions.
Support administrative tasks related to marketing budgets, approvals, documentation, and campaign records.
Carry out other digital marketing-related tasks as assigned by the Head of Marketing (Digital & Special Projects).
Qualification & Experience
Bachelor's degree in Marketing, Communications, Business Administration, or a related field
2 - 3 years' experience in Digital Marketing or Marketing Support role
Basic familiarity with social media platforms, digital advertising, and analytics tools is an added advantage.
Required Skills & Competencies:
Basic understanding of digital marketing and brand communication principles
Strong coordination and execution support skills
Basic knowledge of social media management and digital campaign tracking
Good written and verbal communication skills
Attention to detail and brand compliance awareness
Ability to track activities, reports, and simple marketing KPIs
Strong time management and ability to manage multiple tasks
Willingness to learn, grow, and adapt in a fast-paced environment
Team collaboration and stakeholder support skills
Proficiency in Microsoft Office tools and basic digital marketing platforms
Additional Requirements:
Ability to work effectively with cross-functional teams
Positive attitude with a strong sense of responsibility
Strong willingness to learn and continuously improve