Digital Marketing Executive

Job Summary Our client is looking to hire a competent Digital Marketer who has a firm grasp of current marketing tools and strategies, and who is able to lead integrated digital marketing campaigns from concept to execution. The role is saddled with the responsibility of maintaining and increasing online presence and sales by working on various marketing campaigns, researching, and strategizing with other team members Responsibilities Content Creation Planning and executing all digital marketing campaigns, including SEO/SEM, email marketing, and social media Marketing Designing, building, and maintaining social media presence. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights. Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity Qualifications 2-5 years of experience in Digital Marketing Proficiency in Graphic designs Understanding of web publishing requirements. Excellent communication and writing skills in English. Proven work experience as a social media manager. Hands-on experience in content management. Excellent copywriting skills Solid knowledge of SEO, keyword research, and Google Analytics.