Digital Marketing Manager

Job Purpose The Marketing Manager is responsible for defining the brand's strategic direction and executing data-driven campaigns. This role oversees digital advertising, content strategy, and e-commerce growth to increase market share and build a loyal customer community. Responsibilities Coordinate product launch campaigns from pre-launch buzz to post-launch follow-ups. Manage marketing budgets and ensure effective allocation of spend. Work closely with sales, product, and trade teams to align marketing efforts with commercial goals. Drive customer engagement initiatives, loyalty programs, and community-building activities. Develop and execute an integrated brand and digital marketing strategy across online and offline channels. Lead brand positioning, messaging, and storytelling to differentiate the company in the mobile accessories market. Manage social media presence and content strategy to grow engagement and followers. Plan and oversee digital advertising campaigns (Google Ads, Facebook, Instagram, TikTok, YouTube, etc.) with clear ROI targets. Collaborate with design teams to produce compelling creatives for ads, product launches, and brand campaigns. Monitor brand health metrics, customer sentiment, and market trends to refine strategy. Oversee e-commerce marketing initiatives, including SEO, SEM, email marketing, and retargeting campaigns. Develop influencer partnerships and affiliate marketing programs to expand reach. Ensure consistent brand identity across packaging, website, promotional materials, and retail displays. Track and report on campaign performance, optimizing for cost efficiency and conversion. Qualifications and Requirements Bachelor's degree in Marketing, Communications, Business, or related field. 8+ years of experience in brand and digital marketing (preferably in consumer electronics, FMCG, or lifestyle brands). Core experience in digital marketing as well as e-commerce and customer experience. Proven track record in developing and executing successful marketing campaigns. Strong understanding of SEO, SEM, social media advertising, influencer marketing, and e-commerce marketing. Excellent storytelling, copywriting, and visual communication skills. Strong analytical mindset with the ability to interpret campaign data and consumer insights. Experience managing external agencies, vendors, and creative partners. Innovative thinker with a passion for tech and emerging marketing trends.