About The Role:
The incumbent will be responsible to drive scalable business growth by leading end-to-end demand generation, digital acquisition, and conversion strategies across all channels. The role is responsible for planning and executing integrated marketing campaigns, optimizing digital journeys, and generating high-quality leads that translate into measurable revenue outcomes.
By leveraging data-driven insights, customer-centric strategies, and seamless collaboration with sales and product teams, this role ensures effective lead generation, improved conversion rates, and continuous optimization of the marketing funnel. The role also owns website performance and digital experience, ensuring that all customer touchpoints are aligned to drive engagement, acquisition, and growth.
Key Responsibilities:
Demand Generation Strategy & Execution:
Develop and execute integrated demand generation strategies to drive qualified leads and pipeline growth.
Own end-to-end campaign planning across paid, owned, and organic channels.
Drive always-on and campaign-based acquisition programs aligned to business priorities and markets.
Continuously optimize campaigns to improve lead quality, conversion rates, and cost efficiency (CPL, CPA).
Paid Media & Performance Marketing:
Lead execution and optimization of paid media campaigns (Google, Meta, LinkedIn, programmatic partners).
Manage agency relationships to ensure effective media planning, execution, and performance tracking.
Drive improvements in CTR, conversion rates, impression share, and cost efficiencies.
Test and scale new channels, formats, and targeting strategies to drive incremental growth.
Website Management & Conversion Optimization (CRO):
Own website performance, including content, structure, and user experience.
Lead development and optimization of landing pages and conversion journeys.
Drive CRO initiatives, including A/B testing, CTA optimization, and journey improvements.
Lifecycle Marketing & CRM:
Develop automated journeys to move leads through the funnel and support conversion.
Optimize communication strategies based on user behavior and lifecycle stages.
Ensure alignment with CRM systems and sales follow-up processes.
SEO & Organic Growth:
Define and execute SEO strategy to drive organic traffic and inbound leads.
Optimize website content and structure to improve search visibility and rankings.
Monitor performance and continuously refine strategy based on search trends and competitor activity.
Sales & Stakeholder Alignment:
Partner closely with Sales teams to ensure:
Alignment on lead definitions and quality expectations.
Continuous feedback loop on campaign performance and conversion.
Collaborate with Product, Brand, and sales teams to ensure integrated execution.
Performance Monitoring & Optimization:
Track and monitor campaign performance against defined KPIs and targets
Leverage insights from Analytics to drive continuous optimization and improvement
Ensure campaigns are aligned to business outcomes, not just media metrics
Innovation & Growth Opportunities:
Identify new opportunities for growth, experimentation, and channel expansion.
Stay updated on digital marketing trends, tools, and best practices.
Continuously test and scale new approaches to improve acquisition and conversion performance.
Key Requirements:
Bachelor's Degree in Marketing, Business, Communications, or a related field.
Professional certifications in Digital Marketing, Google Ads, Google Analytics, Meta Blueprint, or similar will be an added advantage.
3 - 5 years of experience in Digital Marketing and Demand Generation.
Proven track record in developing and executing multi-channel acquisition and lead generation campaigns that deliver measurable business growth.
Strong Paid Media Management Experience.
Hands-on expertise managing and optimizing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital advertising platforms, with a strong focus on CPL, CPA, ROAS, CTR, and conversion performance.
Website Optimization and Conversion Rate Optimization (CRO) Skills.
Experience managing websites, landing pages, customer journeys, A/B testing, and conversion optimization initiatives to improve lead generation and user engagement.
SEO, Analytics, and Data-Driven Marketing Expertise.
Strong understanding of SEO strategies, Google Analytics, Tag Manager, and performance reporting, with the ability to translate insights into actionable marketing improvements.
CRM and Marketing Automation Experience.
Demonstrated experience using CRM and marketing automation platforms to build lead nurturing journeys, automate campaigns, and support sales conversion processes.
Strong Stakeholder Management and Commercial Acumen.
Ability to collaborate effectively with Sales, Product, Brand, and external agencies, ensuring marketing activities are aligned with revenue growth, customer acquisition, and business objectives.