Digital Marketing Professional at NIIT

Job Summary


We are seeking a creative and results-driven Digital Marketing Professional to plan, execute, and optimize digital marketing campaigns across multiple platforms.
The ideal candidate will have strong expertise in online advertising, content marketing, social media management, SEO, and analytics, with the ability to drive brand visibility, engagement, and conversions.


Key Responsibilities


Develop and execute digital marketing strategies to increase brand awareness, engagement, and lead generation.


Manage and optimize campaigns across:


Google Ads
Social Media Platforms
Email Marketing Channels
SEO & Content Marketing
Create engaging digital content, including graphics, campaign copies, and promotional materials.
Monitor campaign performance and generate reports using analytics tools.
Manage social media accounts, audience engagement, and online community growth.
Conduct keyword research and implement SEO best practices to improve search rankings.
Utilize AI tools, automation platforms, and current marketing trends to improve campaign performance.
Collaborate with creative and business teams to achieve marketing goals.


Requirements
Strong knowledge of digital marketing strategies and campaign management.
Proficiency in:


Google Ads
Meta Business Suite
Google Analytics
Mailchimp
Canva
SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.)
Experience in content creation, paid advertising, and social media marketing.
Excellent communication, analytical, and creative thinking skills.
Ability to manage multiple campaigns and meet deadlines.
Certifications in Google, Meta, HubSpot, or related platforms are an added advantage.


Preferred Skills:


Experience with influencer marketing and marketing automation.
Understanding of branding and audience targeting strategies.
Knowledge of AI-powered marketing tools and emerging digital trends.
Strong portfolio of successful digital marketing campaigns.