ACADEMIC QUALIFICATIONS
Minimum KCSE Certificate
Certificate or Diploma in Digital Marketing, Marketing, Communication, Media Studies, ICT, Public Relations, or a related field
Professional training/certification in Digital Marketing or Social Media Management is highly preferred
STRONG DIGITAL MARKETING SKILLS - ESSENTIAL
Facebook & Instagram Marketing
TikTok Marketing
WhatsApp Business Marketing
YouTube Marketing
Google Business Profile
Social media advertising & paid campaigns
Lead generation & online student recruitment
Analytics, audience targeting & engagement
Digital marketing strategy
Managing online enquiries and converting leads into students
SOCIAL MEDIA MANAGEMENT - ESSENTIAL
Manage the college social media pages professionally
Create a daily/weekly content calendar
Create engaging posts, reels, stories & short videos
Write attractive captions and marketing messages
Respond promptly to comments, messages & enquiries
Grow the college's social media following organically
Use relevant trends to promote college courses
Track engagement, reach, views, followers & enquiries
Prepare regular social media performance reports