Role Overview
The Digital Marketing Specialist will drive the company's online presence, content strategy, and demand generation efforts, while supporting brand positioning and business development initiatives.
Key Responsibilities
Develop and execute digital marketing strategies across web, social media, and email channels
Create and manage content (articles, insights, case studies) to support thought leadership and lead generation
Manage and optimize the company website for SEO, user experience, and conversions
Plan and run campaigns to drive brand visibility and pipeline growth
Track and analyze performance metrics, optimizing campaigns based on data insights
Support consultants with LinkedIn strategy and social selling initiatives
Develop marketing and sales enablement materials (presentations, profiles, proposals)
Ensure consistency of brand messaging across all platforms and materials
Support employer branding and internal communication initiatives
Qualifications & Experience
Education:
Bachelor's degree in Marketing, Communications, Business, or a related field
Relevant certifications in Digital Marketing or SEO/SEM are an advantage
Experience:
2 - 3 years' experience in digital marketing, branding, or communications
Experience in B2B or professional services marketing is preferred
Proven ability to execute content strategies and digital campaigns
Hands-on experience with LinkedIn marketing, social selling, and analytics tools
Ability to work with cross-functional teams and manage external vendors
Core Competencies:
Content creation and storytelling
SEO and digital campaign execution
Data analysis and performance tracking
Communication and stakeholder management.