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Digital Marketing Specialist at Curro Holdings Ltd
Curro Holdings Ltd
September 27, 2026
Full-time
On-site
Key performance areas
Paid Media Management (50%) Execute and optimise paid media campaigns across Meta, Google Ads, YouTube, TikTok and more. Monitor campaign performance, budgets, and delivery. Support A/B testing and ensure campaigns align with brand standards and objectives.
Reporting & Insights (20%) Compile weekly and monthly performance reports. Analyse data from Google Analytics 4, Power BI, Whatagraph and other tools. Provide insights and recommendations to drive learner acquisition and lead generation.
Social Media Support (15%) Act as first-line digital marketing support for schools. Assist with campaign planning, event promotion, and enrolment campaigns. Provide recommendations and training where required.
Campaign Coordination (10%) Coordinate campaign briefs, ad copy, artwork, and approvals. Liaise with internal teams and school marketers to ensure smooth execution. Track progress and escalate risks proactively.
Platform Administration & Budgeting (5%) Support Meta Business Manager access, permissions, and governance. Assist with budget tracking, spend monitoring, and invoice management.
Qualifications, experience and skills
Minimum: Diploma or Advanced Certificate in Marketing, Digital Marketing, Communications, Advertising, Business Management, Media Studies, or related field.
Advantageous: Bachelor's degree plus certifications such as Google Ads, GA4, Meta Media Buying, HubSpot Digital Marketing, Microsoft Advertising.
Skills & Experience
Minimum Experience:
3 - 5 years in digital paid media.
Practical experience managing Meta Ads and Google Ads campaigns.
Strong ability to interpret campaign data and prepare reports.
Experience supporting lead generation or learner acquisition campaigns.
Advantageous Experience:
Agency or corporate marketing background.
Exposure to Google Performance Max, YouTube Advertising, Display Advertising, and conversion tracking.
Experience with remarketing, landing page optimisation, and conversion optimisation.
Familiarity with analytics/reporting tools (Google Analytics 4, Looker Studio, Power BI, Whatagraph).
CRM experience (Microsoft Dynamics).
Experience in the education sector.
Competencies
Paid Media Platform Management
Campaign Optimisation
Data Analysis & Reporting
Audience Targeting & Segmentation
Budget & Spend Management
A/B Testing & Performance Improvement
Digital Marketing & Lead Generation Strategy
Closing date: 09 October 2026.
Paid Media Management (50%) Execute and optimise paid media campaigns across Meta, Google Ads, YouTube, TikTok and more. Monitor campaign performance, budgets, and delivery. Support A/B testing and ensure campaigns align with brand standards and objectives.
Reporting & Insights (20%) Compile weekly and monthly performance reports. Analyse data from Google Analytics 4, Power BI, Whatagraph and other tools. Provide insights and recommendations to drive learner acquisition and lead generation.
Social Media Support (15%) Act as first-line digital marketing support for schools. Assist with campaign planning, event promotion, and enrolment campaigns. Provide recommendations and training where required.
Campaign Coordination (10%) Coordinate campaign briefs, ad copy, artwork, and approvals. Liaise with internal teams and school marketers to ensure smooth execution. Track progress and escalate risks proactively.
Platform Administration & Budgeting (5%) Support Meta Business Manager access, permissions, and governance. Assist with budget tracking, spend monitoring, and invoice management.
Qualifications, experience and skills
Minimum: Diploma or Advanced Certificate in Marketing, Digital Marketing, Communications, Advertising, Business Management, Media Studies, or related field.
Advantageous: Bachelor's degree plus certifications such as Google Ads, GA4, Meta Media Buying, HubSpot Digital Marketing, Microsoft Advertising.
Skills & Experience
Minimum Experience:
3 - 5 years in digital paid media.
Practical experience managing Meta Ads and Google Ads campaigns.
Strong ability to interpret campaign data and prepare reports.
Experience supporting lead generation or learner acquisition campaigns.
Advantageous Experience:
Agency or corporate marketing background.
Exposure to Google Performance Max, YouTube Advertising, Display Advertising, and conversion tracking.
Experience with remarketing, landing page optimisation, and conversion optimisation.
Familiarity with analytics/reporting tools (Google Analytics 4, Looker Studio, Power BI, Whatagraph).
CRM experience (Microsoft Dynamics).
Experience in the education sector.
Competencies
Paid Media Platform Management
Campaign Optimisation
Data Analysis & Reporting
Audience Targeting & Segmentation
Budget & Spend Management
A/B Testing & Performance Improvement
Digital Marketing & Lead Generation Strategy
Closing date: 09 October 2026.