Digital Media Coordinator
Clicks Group
South AfricaPosted Posted 17 days ago
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Job description
Introduction
We are seeking to employ a Digital Media Coordinator to work within the KwaMakhi division of the business. The role will be based at Clicks Head Office in Woodstock, Cape Town and report to the Internal Communications Manager.
Job Description
Job Purpose
To ensure effective implementation of digital content, campaign strategy and production through the creation of digital content for a variety of communication channels, from conception to completion.
Job Objectives:
Drive the conceptualisation and creation of digital content for social media channels and group websites through bringing all types of content ideas to life, from graphic design to photos, videos and multimedia content
Contribute forward-thinking content ideas that help amplify the group's reputation among target audiences through experimenting with new formats, techniques and creative strategies
Collaborate with internal and external stakeholders to identify new stories, trends, and opportunities to create content and campaigns
Assist with managing project and campaign deliverables in order to meet expectations and ensure campaigns are on time and within budget
Create and manage a database of visual assets for the brand
Assist with ad-hoc design projects, including PowerPoint presentations and materials development
Create and pitch effective campaign ideas needed to ladder up to the envisioned marketing pitch (the big idea) whilst ensuring integration with the broader marketing plan involving all other media channels
Develop content and campaign strategies that cut across major social media outlets (Facebook, Facebook Live, Instagram, Snapchat, Pinterest) and across digital formats
Design content for organic posts as well as paid formats ensuring up-to-date social media ad formats
Manage internal and external videographers / photographers / editors and internal graphical designers to plan and produce professional shot content
Capture video and photos at live events or stage ad-hoc shoots in the relevant environments as and when required and when the opportunity arises
Ensure that all content or language published to group's social media platforms adheres to group's
Minimum requirements
Education:
Grade 12
Bachelor's Degree (Desirable)
Experience:
2-4 years professional experience
Experience in graphic design, photography and image editing; Experience with PhotoShop and InDesign
Knowledge:
Digital and social media formats
Full MS Office suite
In-depth knowledge/experience with all major social media platforms and Experience producing social-first content on one or more social media platforms
Skills:
Strong project management skills
Able to thrive in a fast-paced, dynamic environment and to work both independently and as part of a cross-functional team
Ability to take direction
Ability to understand group's identity, core target audience and layer onto that own creativity and fresh content ideas
High level of organization
Attention to detail
Strong writing skills
Competencies:
Working with people
Supporting and Cooperating
Interaction and Presenting
Analysing and Interpreting
Creating and Conceptualising
Organising and Executing
Adapting and Coping with Pressures
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