Job Summary
The Digital Media Manager is responsible for ensuring our brand and digital content travels, resonates, and drives impact across all current and future audiences. This role blends creative storytelling, technical digital marketing expertise, and data-led growth strategy to scale our digital reach, deepen engagement, and grow adoption across social platforms, audio and video streaming platforms, and the organisation's mobile app. You will work cross-functionally with the IT Department, Communications team, paid media partners, and a growing community of volunteers, using AI and smart digital tools to drive measurable results.
Job Details
Audience Growth & Content Distribution
Ensure content reaches and resonates with all target audiences, both where we are today and where we want to go
Optimise content formats, language, tone, and messaging for different audiences, platforms, and regions
Lead language and content optimisation strategies to serve new and emerging audiences
Oversee content localisation and adaptation across platforms
Digital Marketing & Performance
Own and manage all digital advertising (paid social, search, display, app install campaigns)
Lead SEO strategy including on-page SEO, technical SEO, keyword strategy, and content optimisation
Drive organic and paid growth across web, social, app, audio, and video platforms
Plan, execute, and optimise campaigns focused on downloads, engagement, retention, and conversion
Audio, Video & App Growth
Drive growth in audio and video streaming platforms, including listens, watch time, and retention
Collaborate with IT to operationalise and continuously improve the organisation's mobile app
Lead initiatives to increase app downloads, onboarding success, and daily active usage
Use data and user behaviour insights to recommend product and UX improvements
AI, Tools & Optimisation
Use AI tools and marketing technology to improve content creation, targeting, optimisation, and reporting
Implement smart automation for campaign management, testing, and performance tracking
Continuously test new tools, platforms, and growth tactics
Data, Insights & Reporting
Define and track KPIs across reach, engagement, growth, retention, and ROI
Analyse performance using tools like GA4 and platform analytics
Translate data into clear insights and actionable recommendations
Report performance and growth trends to leadership
Leadership & Collaboration
Coordinate and mentor a community of digital and media volunteers
Provide clear briefs, standards, and quality control for content and campaigns
Collaborate closely with Communications, IT, and creative teams
Ensure consistent brand and message quality across all digital touchpoints
Requirements
Technical Skills & Knowledge (Required)
This role requires strong hands-on digital expertise, including:
Social media platforms and algorithms (Instagram, TikTok, X, YouTube, LinkedIn)
Paid media platforms (Meta Ads, Google Ads, YouTube Ads, app install campaigns)
SEO (technical SEO, on-page optimisation, keyword research, content SEO)
Web analytics and reporting (GA4, Search Console, platform insights)
App analytics and growth metrics (downloads, DAU/MAU, retention, funnels)
Content management systems (CMS) and basic website optimisation
Email marketing and automation tools
AI tools for content creation, optimisation, insights, and automation
A/B testing, experimentation, and conversion rate optimisation (CRO)
Experience & Profile
4 - 7 years' experience in digital media, digital marketing, or growth roles
Proven experience driving measurable growth and engagement through digital content
Strong balance of creativity and analytical thinking
Comfortable working cross-functionally with technical and creative teams
Experience coordinating contributors or volunteer communities
Passionate about digital marketing, content, SEO, growth, and innovation
Highly organised, proactive, and impact-driven